In terms of affecting the behavior
of machines, we’ve presented several
concepts, including the world’s fi rst cabless
autonomous tractor from Case IH, which
is embedded with precision solutions that
monitor its internal performance and
external surroundings, and connect it
with other machines in the fi eld.
By focusing on the digital and
automation aspects of equipment
operations, we are making them safer
and more effi cient. Our recent acquisition
of AgDNA, a leader in farm management
information systems, will provide
farmers and agribusinesses with a single
platform that consolidates a wide range
of agronomic data from machines, the
fi eld and third parties, to help them make
informed decisions quickly.
These are just some of the developments
highlighted on Sept. 3 at our Capital
Markets Day in New York, where we
announced that we will drive new
investments and strategic initiatives into
our technologies and brands. We expect
this will result in market share gains and
lead to a net sales growth of 5% annually
throughout our five-year plan period.
We are committing $1.9 billion to R&D,
which includes addressing the megatrends
that will change the face of our industry:
alternative propulsion, automation,
digitalization and servitization—each of
which impact emissions.
While we continue to develop
internally, we acknowledge that the
challenge posed by emissions is bigger
than one company. Pursuing an open
approach, we wish to become the easiest
to work and innovate with by making
selected data sets accessible to new
partnership ventures, thus disrupting the
value chains around us.
In the sphere of alternative propulsion,
we are working with notable startups, and
have incubator partnerships in place. Of
recent note is our $250 million investment
in Nikola Corporation, an American
company specializing in hydrogen-
electric vehicles, energy storage systems
effi cient at using energy and curbing, or
in some cases eliminating, emissions.
Today, we have a full suite of
alternative propulsion solutions. Our
natural gas engines achieve diesel-like
performance, and we already provide
electric and hybrid solutions for IVECO
Bus and Heuliez Bus, and for IVECO
light commercial vehicles.
For tomorrow’s energy-independent
operations, our concepts include a New
Holland Agriculture tractor and a CASE
Construction Equipment wheel loader,
both methane-powered, and a self-learning
FPT engine that can switch from natural
gas to hydrogen fuel cell electric generation,
to stored battery energy, and can fi t into
any industrial vehicle or machine.
We view fuel cell technology as the next
logical step in solving emissions. It can
build on the existing refueling networks
for methane that, when upgraded, will
enable on-site production of hydrogen.
FPT continues to develop advanced
diesel powertrain technologies to reduce
the impact of the world’s most dominant
fuel source, while paving the way for
hydrogen’s long-term viability.
INNOVATING IN THE FAST LANE
By changing the
tech in our engines and
enhancing the digital
awareness of our
machinery, they become
more energy effi cient.”
Content by The Buzz Business
INNOVATING IN THE FAST LANE
S
ociety’s demand for carbon
neutrality is signaled by increasingly
stringent emission standards, and OEMs
must act responsibly when rethinking
their approach to meeting them. As
such, we need to consider that the rise of
economies is often directly correlated with
a rise in emissions. So how do we decouple
the two? The solution lies in changing
energy technologies and behaviors, while
working to mitigate the current scenario.
As a leader in agriculture and long-
haul transport—where emissions are
a reality—and an industry leader in
the Dow Jones Sustainability Indices for
nine consecutive years, CNH Industrial
has long worked to reduce or eliminate
emissions. Today, our powertrain
business, FPT Industrial, is the forerunner
in compressed and liquefied natural
gas engine technology for industrial
applications, and was the fi rst to patent
a high-effi ciency after-treatment system
that replaced previous complexities in
engine architecture.
With an ambition to become carbon
neutral, and with the purpose of
powering sustainable transformation,
we are building upon a strong innovation
pipeline and examining new disruptive
technologies. By changing the tech in our
engines and enhancing the operation of
our machinery, they have become more
and hydrogen stations. We are excited to
partner with and benefit from Nikola’s
very clear zero emissions goal, and to gain
access to its proprietary hydrogen fuel cell
technology. Within this framework, the
industrial and commercial know-how
and network of our IVECO brand will
accelerate the introduction of Nikola’s
range of heavy-duty trucks in the U.S.
and Europe.
In agriculture, our AGXTEND range
provides customers with a wide range
of precision farming and electronic
communication solutions from strategic
partner companies, facilitating wide-scale
adoption. The products on this platform
have the potential to signifi cantly enhance
the sustainability of agribusinesses.
Our continued investments are
demonstrating that we see sustainability
as a business enabler that will provide
a real competitive advantage going
forward. We are better positioned than
ever to deliver multiple solutions that
reduce the emissions footprint of the
machinery required to keep the world and
its economies running at full capacity.
Hubertus Mühlhäuser,
CEO, CNH Industrial N.V.
a global company operating in
the agriculture, construction,
commercial and specialty
vehicles and powertrain sectors
How a private-sector player is meeting and exceeding emission standards,
while disrupting the notion of traditional machinery
The IVECO S-WAY is a 100% connected and driver-centric long-haul truck