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FORTUNE.COM // NOVEMBER 2019
NOVEMBER 2019
ON THE COVER:
PHOTO-ILLUSTRATION BY
JUSTIN METZ
Spotify
Saved the
Music
Industr y
By ANDREW NUSCA
So now what? Profits
are hard to come
by—and Apple and
Amazon aren’t
going away.
The
Rankings
Our third annual list
of market beaters:
50 companies that
have a mindset for
growth and the
capacity to deliver
on it.
The Secret
to Staying
‘Vital’
By MARTIN REEVES
For our Future 50 list,
we screened more
than 1,000 big com-
panies to find those
that are poised for
long-term growth.
Up in
Smoke?
By SY MUKHERJEE
The vaping industry
may flicker out just as
quickly as it grew—and
with it, Big Tobacco’s
hopes of profiting
from “healthier” nico-
tine products. What
could fill the void?
Inside the legendary
British inventor’s
costly decision to
kill a long-desired
passion project.
James
D y s on’s
Electric
Shock
By JEREMY KAHN
Racing
a Rising
Tide
By JEFFREY BALL
The insurance indus-
try stands to lose bil-
lions of dollars a year
because of climate
change. How insurer
Swiss Re is scram-
bling to adapt to a
warming world.
THE FUTURE
COVER, ORIGINAL PHOTOGRAPH: G-STOCK STUDIO
—SHUTTERSTOCK
