Fortune USA - 11.2019

▼ACROSS THE GLOBE, finance
teams are in the midst of a major
transformation.
No longer solely stewards of com-
pliance and closing the books on time,
those fulfilling the finance function
are evolving to become key advisers
to their companies’ business strate-
gies. Finance leaders must be ready
at all times to advise on where and
when to invest the next dollars and
how much to invest in growth.
Succeeding in this transformation
requires finding the right tools and
technologies, such as artificial intel-
ligence (A.I.) and machine learning,
to automate processes, digitize
spend, and harness the power of data
to inform every strategic decision.
One area where this is being
applied is community intelligence.
Using A.I. and machine learning,
community intelligence draws in-
sights from large sets of aggregated
and anonymous spend data from

a community of global businesses.

With these insights, finance leaders

are able to make smarter decisions

around areas of spend, such as

supply chain vulnerabilities, em-

ployee fraud, and internal process

improvements.

“ With growing competition and eco-

nomic change, finance leaders today

have a responsibility to leverage data

to make the best recommendations

and decisions for their businesses,”

says Rob Bernshteyn, chairman and

CEO of Coupa, the leading business

spend management (BSM) platform.

“The insights derived from community

intelligence are enabling businesses

everywhere to spend smarter, sim-

pler, and safer, and to be more agile

through times of change.”

Coupa’s BSM platform helps com-

panies optimize all areas of business

spend, from procurement to supplier

management to payments. Coupa

leverages community intelligence

to analyze data from $1.3 trillion of

cumulative spend under management

to prescribe instant insights that help

companies improve process efficien-

cies, achieve savings, mitigate risk,

and scale with ease.

Thousands of companies, including

Barclays, Caterpillar Inc., lululemon

athletica, MGM Resorts International,

Sanofi, Unilever, United, and Zurich

Insurance, are using Coupa’s BSM

platform to make smarter decisions

ever y day.

“At Coupa, we firmly believe that

none of us is as smart as all of us,”

says Bernshteyn. “ With community

intelligence, we’re empowering busi-

nesses to spend smarter together,

and the finance leaders behind those

businesses to become strategic

drivers of growth.” ■

CONTENT FROM COUPA

Finance leaders

are turning to

prescriptive insights

from community

data to drive

strategic growth.

Helping Businesses

Spend Smarter Together

COMMUNIT Y INTELLIGENCE:

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