Fortune USA - 11.2019

(Michael S) #1

PASSIONS


66


FORTUNE.COM // NOVEMBER 2019


miles (about the same
size as Colorado) of
nearly total wilderness.
Snowcapped volcanoes
offer world-class heli-
skiing, while its more
than 12,000 rivers and
spring creeks are home
to rainbow trout, char,
and salmon of prehis-
toric proportions.
“The story of any trip

1


HUNTING


TROPHY TROUT


THE KAMCHATKA PENIN-


sula is remote, even by
Russian standards. Lo-
cated on the country’s
easternmost tip with
the Sea of Okhotsk on
one coast and the Pa-
cific Ocean on the other,
it’s 100,000 square

QUICKLY, TRY TO THINK


of the last three
things you were gifted.
Not easy, is it? Now
think of the last trip
you took, the last sports
event, concert, or
theater show you
attended. Much easier,
right?
While we all have
special objects in our
lives—whether they
be a wedding ring, an
inherited watch, or just
a really great kitchen
knife—the truth is most
stuff in our life is just
stuff.
A shift in consumer
spending habits—
mostly closely associ-
ated with millennials
but not exclusive to
them—has led to a
boom in the giving of
experiences, rather
than physical items, as
gifts. (Three-quarters
of Gen Y respondents
said they would rather
spend money on an
experience than on
a desirable object,
according to a 2016 sur-
vey by Harris Group.)
This nonexhaustive
guide is intended to
inspire your next ad-
venture—and perhaps
the next adventure
of someone you care
about.

In Kamchatka,
trophy-size
rainbow trout
measuring
30 inches or
more can be
caught all day.
BRYAN GREGSON

(^2


)

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