“There’s one thing that I think every creator
sometimes needs to hear,” Aina says of
the YouTube racket. “Excuse my French, but,
nobody owes you shit.” Aina has operated
with that ethos in mind while navigating her
own online career, maintaining a strain of
humor and humility even as the opportunities
arising from her work in YouTube’s most
JACKIE Aina
AGE 32 GENRE Beauty & fashion FIRST POST August 2009SUBSCRIBERS 3.14 millionglamorized genre have grown ever more
fabulous. Aina, who got her start in beauty
while stationed in Hawaii as an Army
reservist, is noticing a distinct shift in status
as the platform evolves. “Five, seven
years ago, your favorite YouTuber was like
the homie next door. But I feel like...it’s
going to become, ‘Oh, she’s a YouTuber.’ ”