help to preserve battery life on OLED displays,
as dark pixels can be turned off selectively on
devices rather than lit up unnecessarily.
Build quality is also another consideration,
and Apple is now designing products that can
withstand years of use, like water resistance and
strengthened glass to prevent cracks on the
iPhone. When the worst does happen, there
are now more than 5,000 Apple-certified repair
locations around the world, and Apple Trade-In
allows users to exchange their old devices for
credit, with those devices reused by new owners
or recycled for parts for future Apple technology.
That’s without mentioning software, with iOS
13 supporting devices back to the iPhone
6S and SE, extending the life of older products
and introducing advanced new functionality
and security like Sign in with Apple that makes
iPhones, iPads, and MacBooks a long-term
investment, rather than disposable.
In addition, all of Apple’s services, from iCloud
storage and Apple Music to FaceTime and
Apple TV+, are powered by renewable servers
and encourage consumers to consume less
physical content, like DVDs and game consoles
which contribute to more unnecessary plastic
waste. Apple’s ecosystem is only getting more
powerful, too, meaning more of the things
we use and need every day can be stored on
our smartphones. The Measure app means we
don’t need a tape measure, the Photos app
means we don’t need to print out our pictures,
and the Notes app means no more Post Its.
In the future, Apple users in the United
Kingdom could even store their identity
information and passports on their iPhones,
unlocking more possibilities.