During his time as a Puma CEO and a Kering Group
executive, Jochen Zeitz introduced
rigorous ethical and environmental standards –
yet turned enormous profitsNow he’s on a mission to convince
global organisations to re-think their business
practices – not just for society
and the planet, but for profitability
.By Richard Benson
Photography: Liam Sharp11-19-FTJochen.indd 142 17/09/2019 13:24