VegNews-Holiday_2019

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“I promise that by the time you are adults, the meat

you eat will not come from dead animals. You can

come find me and beat me up if I’m wrong.”

—IMPOSSIBLE FOODS CEO PATRICK BROWN at a children’s event at Impossible headquarters

The amount in fines companies

will have to pay each day for

selling plant-based products

in Louisiana with packaging using words such

as “beef” and “meat.” Under the so-called “Truth

in Labeling” legislation signed by Gov. John Bel

Edwards—designed explicitly to protect the

animal-agriculture industry—

using the term “meat” on

packaging would be limited

to products made only

from the carcasses of

alligators, chickens, cows,

crawfish, deer, pigs,

rabbits, shrimp,

and turtles.

NEWS/now

C HOCOL ATE

EXTREME

Chocolate cake-flavored

ice cream dotted with semi-

sweet chocolate chips and a

chocolate-fudge ribbon

CHOCOLATE CHIP

COOKIE DOUGH

Brown sugar- and molasses-

infused cookie dough-flavored

ice cream studded with cookie

dough, chocolate chips,

and a fudge swirl

BASKIN-ROBBINS, the world’s largest ice cream

chain, has launched two vegan flavors at its more

than 2,500 locations nationwide. The company says it

tested the non-dairy options, both made using almond

butter and coconut oil, for more than two years to

ensure the texture and flavors were just right.

MEAT & MONEY

MATTERS

Plant-based meat is on the cusp of

becoming cheaper than animal flesh,

according to a new report by the Good Food

Institute. The food nonprofit noted that the

next focus for companies like Beyond Meat

and Impossible Foods will be scaling up

production, which will drive prices down. A

switch to lower-cost ingredients (such as

lupin beans and sunflower seeds instead

of rice and peas) will also help, says senior

scientist Liz Specht, explaining that “it’s all but

inevitable that the plant-based meat industry

will eventually be cost-competitive with

conventional meat. In fact, this tipping point

may hit relatively soon.”

$500

20 VegNews HOLIDAYS 2019

THE PERCENTAGE INCREASE IN

SALES OF VEGAN MEAT DISHES IN

RESTAURANTS FROM 2018 TO 2019 ,

according to food industry organization Dining Alliance.

This sharp rise is especially noteworthy when

compared to the 22-percent increase from

2017 to 2018. Bon appétit!

268%

Bur

ger

:^ by

CH

LOE