ROBBREPORT.COM 153
For Melville, thinking beyond the automobile is crucial in a dynamic
industry. “All of the design schools produce an excellent standard, teach-
ing the basic skills such as 2-D and 3-D software. The key for me is for
students to ‘think different’ and [learn] how to identify and reframe prob-
lems to deliver fresh solutions,” he says. “The ideas are what will make
their portfolios stand out from the crowd. And now more than ever, this
will be essential in a world where the motivation to buy a vehicle is evolv-
ing quickly.”Other notable alumni: Stefan Sielaff Bentley, design director Marek Reichman Aston Martin, chief
creative officer Thomas Ingenlath Volvo, chief design officer Gerry McGovern Land Rover, chief design
officer Giles Taylor Rolls-Royce, former director of design Gorden Wagener Daimler AG, chief design officer“Issues like autonomy are changing the
industry radically and no longer can we just
look at the style of cars.”INTELLIGENT MOBILITY DESIGN CENTRE: RICHARD
HAUGHTON, JIAYUE WU: STEPHEN POVERROBBREPORT.COM 153
ForMelville,thinkingbeyondtheautomobileiscrucialinadynamic
industry.“Allofthedesignschoolsproduceanexcellentstandard,teach-
ingthebasicskillssuchas2-Dand3-Dsoftware.Thekeyformeisfor
studentsto‘thinkdifferent’and[learn]howtoidentifyandreframeprob-
lemstodeliverfreshsolutions,”hesays.“Theideasarewhatwillmake
theirportfoliosstandoutfromthecrowd.Andnowmorethanever,this
willbeessentialinaworldwherethemotivationtobuyavehicleisevolv-
ingquickly.”Other notable alumni: Stefan Sielaff Bentley, design director Marek Reichman Aston Martin, chief
creative officer Thomas Ingenlath Volvo, chief design officer Gerry McGovern Land Rover, chief design
officer Giles Taylor Rolls-Royce, former director of design Gorden Wagener Daimler AG, chief design officer“Issues like autonomy are changing the
industry radically and no longer can we just
look at the style of cars.”INTELLIGENT MOBILITY DESIGN CENTRE: RICHARD
HAUGHTON, JIAYUE WU: STEPHEN POVER