2019-10-01 Robb Report

A Family Thing

The new Alpine Eagle watch is

the result of two generations

of young Scheufeles behind

the family-run Chopard. At

22, Karl-Friedrich gave his

father an idea that inspired the

original St. Moritz timepiece,

launched in 1980. Forty years

later, Karl-Friedrich’s 17-year-

old son insisted on reviving

the old design. In keeping

with Chopard’s commitment to

sustainability, the new Alpine

Eagle is made of specially

developed Lucent steel that

is mostly recycled and double

melted. It is stronger, anti-

allergenic, scratch-proof,

whiter in color and lighter than

traditional steel. ($12,900,

chopard.com)

Objectified

46 OCTOBER 2019

G2G_Oct_Objectified.indd 46 8/30/19 5:54 PM

AFamilyThing

ThenewAlpineEaglewatch is

theresultoftwogenerations

ofyoungScheufelesbehind

thefamily-runChopard. At

22,Karl-Friedrichgave his

fatheranideathatinspired the

originalSt.Moritztimepiece,

launchedin1980.Forty years

later,Karl-Friedrich’s 17-year-

oldsoninsistedonreviving

theolddesign.Inkeeping

withChopard’scommitment to

sustainability,thenew Alpine

Eagleismadeofspecially

developedLucentsteel that

ismostlyrecycledand double

melted.Itisstronger, anti-

allergenic,scratch-proof,

whiterincolorandlighter than

traditionalsteel.($12,900,

chopard.com)

Objectified

46 OCTOBER 2019