54 ELLECANADA.COM
BEAUTY
FOR CHRISTIAN DIOR, fashion was a conduit for
joy. “Marked for life” by his years in Paris during the late
belle époque, the French designer carried the optimism and
exuberance of the time over into his work, starting with
his first collection, launched simultaneously with his first
fragrance two years after the end of the Second World War.
“I dreamed not only of making them more beautiful but
happier too,” wrote Dior of the women who would wear
his clothes and fragrances. This sentiment
is reflected in a new book, Dior: Moments of
Joy—a retrospective of campaign, runway
and editorial images throughout the brand’s
history—and a new scent, Joy by Dior Eau
de Parfum Intense. Celebrated in-house
perfumer François Demachy “teased the
existing threads” of the original citrus-floral
fragrance, launched last year, amplifying
some notes (musk, sandalwood) and reducing
others (for example, bergamot). New to
the scent is neroli, which was added to the
existing bouquet of Grasse Centifolia rose
and jasmine notes for its “freshness,” as well
as warm vanilla. “At the end of the day, it’s
all about equilibrium and balance,” says
D em a chy. A nd t h at sou nd s joy f u l i ndeed.
From top: Anjelica Huston and
Wallis Franken in Christian Dior
Couture circa 1970; a 1971
press photograph for the Les
très gais makeup look; Dior:
Moments of Joy (Flammarion)JOY
DIVISION
A history of happy.
By VICTORIA DIPLACIDO
MO
M
ENTS
OF
Flammarion JOY
Dior
“I created this
new version of
Joy based on the
idea of a burst of
flowers streaming
forth,” says
Demachy. Joy by
Dior Eau de Parfum
Intense Spray
($119 for 50 mL).
For details, see
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