60 WSJ. MAGAZINE
WHAT’S NEWS
A classic Rolex builds on its
innovative heritage.JEWELRY BOXONCE UPON
A TIME
In 1945, Rolex
debuted its Datejust.
Waterproof and
self-winding, with the
date peeking out at
the 3 o’clock mark, it
incorporated many
of the recent innova-
tions in watchmaking.
The latest versions
of the timepiece,
including the Oyster
Perpetual Datejust
36 shown here, also
feature technological
advances, such as
Rolex’s caliber 3235,
a self-winding move-
ment introduced
last year that allows
for a 70-hour pow-
er reserve. And they
retain their clas-
sic look: This option
has a 1945 bracelet
design and a case that
mixes 18-karat white
gold and the brand’s
proprietary superalloy
steel. For details
see Sources, page 134.PHOTOGRAPHY BY
SERGIY BARCHUK
FASHION EDITOR
ALEXANDER FISHER
SET DESIGN BY
MILA TAYLOR-YOUNG