Bloomberg Businessweek Europe - 07.10.2019

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PROP STYLIST: JACQUELINE DRAPER


THE ONE Bloomberg Pursuits October 7, 2019

Wireless headphones from Dr. Dre’s brand offer
nine hours of playing time for music lovers on
the move. Photograph by Heami Lee

The Beats Go On


Finding comfortable,
high-quality
headphones for an
active lifestyle has
long required some
sort of compromise,
whether in design,
function, or battery
life. The $250
PowerBeats Pro take
a step in the right
direction. Apple Inc.
acquired Beats by
Dr. Dre in 2014, and
these have similarities
to its own AirPods,
including speech
accelerometers to
filter external noise
and motion detection
that recognizes when
the buds are in your
ear so they start
playing right away. At
just 20 grams (0.7 oz.),
they’re lightweight
enough to wear for
hours—whether
you’re taking business
calls or training for a
marathon—without
causing the ear
soreness that can
come with long
listening sessions.

THE COMPETITION


  • The Klipsch T5
    True Wireless set
    ($200), released in
    June, is a throwback
    to ’70s-era style but
    offers cutting-edge
    sound. Its black
    buds, emblazoned
    with a copper-toned
    signature logo, can
    play eight hours on
    a charge, and they’re
    water- and sweat-
    resistant.


THE CASE
PowerBeats have
found the sweet
spot between fit
and comfort—the
bud doesn’t jam
into your ear like
others do—and a
loop stretching over
the top of the ear
really keeps them in
place. (This can be a
problem if you wear
non-wire-rimmed
glasses.) Minor
adjustments allow
you to block out all
noise or let some
in if you’re biking
or running. The
nine-hour play time
is adequate for most
endeavors, but you
can get an additional
90 minutes of power
if you plop them into
the charging case for
just five minutes. On
the downside, they
have a wingspan of
2.2 inches, which
means the lithium-
ion case is a chunky
3-inch square box—
not small enough
to slip in a pocket.
They’re available in
black, ivory, navy,
and green. $250;
beatsbydre.com


  • Jaybird’s $180
    Vista earbuds stay
    snug—they lock
    into your ear—but
    if the fit is off, the
    fan-blade shape
    of the ear gels
    can be annoying.
    Battery life is not
    bad, at six hours,
    but the pocket-size
    rechargeable case
    offers 16 hours total.
    On the plus side,
    they weigh a mere
    0.2 oz.

    • With the new
      iOS 13, two sets of
      Apple’s AirPods
      ($160 with charging
      case; $200 with a
      wireless charging
      case) will be able
      to connect to
      a single phone.
      Battery life runs to
      about five hours, or
      24 hours with the
      quick-charging,
      1.34-oz. case.



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