Videomaker (2019-03)

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14 VIDEOMAKER >>> MARCH 2019


by Chris Monlux

Now for


individual editors


Avid


Media


Composer


Avid
http://www.avid.com/media-composer

STRENGTHS


  • DNxUncompressed support

  • New pricing structure


WEAKNESSES


  • Updates are lackluster


SUMMARY
Avid Media Composer is a strong
video editor that is known for its work
in world-class film. With the newest
update were they able to keep up
with the market?

RECOMMENDED USERS


  • Narrative Filmmaking

  • Documentary Filmmaking and
    Journalism

  • Corporate and Event Videography

  • Marketing Video Production.


eo editors. Now matching the monthly
cost of Adobe Premiere Pro CC, Avid
has held onto the high-end pro market
for Hollywood editors, but its grip is
not nearly as firm as it once was. That
said, this update does a good job at
keeping up with the industry.
The new pricing is the biggest
change, as updates are released
quarterly. Currently, if you want to
subscribe to Avid Media Composer
and want to pay month to month, it
will set you back just $25 a month.
Commit to a year and it’s five dollars
cheaper at $20 per month. It gets even
cheaper if you pay for a whole year up
front for $200 flat. This is lower than
previous plans and Avid says the new
pricing is targeted towards “aspriing
and professional editors and filmmak-
ers who work independently and need
advanced editing tools.”
When you look at subscribing to
just Premiere Pro in the same tiers,
Avid matches or beats the price.

What’s new in 2018
A few times over the last year, Avid
has released a new set of updates for
Media Composer. Each had a differ-
ent focus, however, they all had one
theme: Prepare to be underwhelmed.
Don’t get me wrong, there is some
good stuff in there, but when you strip
the marketing language away from the

updates, there isn’t too much that’s
especially innovative or exciting.
Let’s start with the latest update and
go back in time to the beginning of


  1. In December, we saw an update
    to the titling tool— not revolutionary.
    Although it’s been greatly improved
    over previous versions, Final Cut Pro
    and Premiere Pro have both had this
    type of titler built in for years.
    Avid also updated Multicam editing
    groups to allow you to make adjust-
    ments to multiple clips at the same
    time, even with mixing frame rates.
    You’re also now able to save bins in
    the background — kind of hard to
    believe this wasn’t already a feature.
    Again, this is something that Final Cut
    Pro and Premiere Pro have had for a
    long time. And lastly, Media Composer
    now works better with DPX files.
    The September update saw the
    addition of unlimited video playback
    streams for powerful computers. This
    update also supports the new DNx-
    Uncompressed format, which Avid
    says is “... used for import, transcode,
    mixdown, and render, enabling you to
    work with camera originals and apply
    and render color corrections and VFX
    while maintaining the full bit depth
    of the media.” Lastly, if you work with
    DPX files, Avid says Media Composer
    now exports DPX files up to 10 times
    faster than before.


$20 per month


REVIEW


W


ith the newest release of Media
Composer, Avid is beginning to
regain its footing as a competitive op-
tion for aspiring and professional vid-

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VIDEOMAKER >>> MARCH 2019 15


updates, there isn’t too much that’s
especially innovative or exciting.
Let’s start with the latest update and
go back in time to the beginning of


  1. In December, we saw an update
    to the titling tool— not revolutionary.
    Although it’s been greatly improved
    over previous versions, Final Cut Pro
    and Premiere Pro have both had this
    type of titler built in for years.
    Avid also updated Multicam editing
    groups to allow you to make adjust-
    ments to multiple clips at the same
    time, even with mixing frame rates.
    You’re also now able to save bins in
    the background — kind of hard to
    believe this wasn’t already a feature.
    Again, this is something that Final Cut
    Pro and Premiere Pro have had for a
    long time. And lastly, Media Composer
    now works better with DPX fi les.
    The September update saw the
    addition of unlimited video playback
    streams for powerful computers. This
    update also supports the new DNx-
    Uncompressed format, which Avid
    says is “... used for import, transcode,
    mixdown, and render, enabling you to
    work with camera originals and apply
    and render color corrections and VFX
    while maintaining the full bit depth
    of the media.” Lastly, if you work with
    DPX fi les, Avid says Media Composer
    now exports DPX fi les up to 10 times
    faster than before.


Minimum System requirements


Operating system:
Mac OS X: 10.12.6 (Sierra), 10.13.
(High Sierra), 10.14.2 (Mojave)
Windows: Win 10 64-bit Pro,
Creators and Enterprise, Win 8.
64-bit Pro and Enterprise, Win 7
64-bit Pro SP
Memory: 16GB minimum,
32GB (or more) recommended

Marketplace
We’ve already talked about how Avid
has made their pricing more com-
petitive, even undercutting Adobe’s
subscription cost. But Avid and Adobe
aren’t the only names in the game.
Other options include Apple Final Cut
Pro X, a professional level editor with
tons of support. Plus, once you buy
it for $300, you won’t have to pay for
an update, whether you bought the
program in 2011 or yesterday. At this
price, Final Cut offers tons of value,
though if you don’t have a Mac, it’s
not an option.
If you want even more value, Black-
magic Design DaVinci Resolve 15 is
free. It is limited in a few ways, but if
any of them are a deal breaker, the full
version, Resolve Studio, is available
for $300.
The top-end editors have never
been more competitive. Add in that
they all have similar support and
feature sets, and it really is anyone’s
game. When it comes to editors alone,
Media Composer does it their own
way and became industry leaders
because of this.

Final thoughts
and recommendation
Media Composer is a solid editor that
gets used on the biggest fi lms in the
world. Editing with Media Composer
was once much more exclusive, but
through heavy competition, Avid is
now one option among many. Media
Composer has a robust toolset that, at
their new pricing, is available to the
little guy — not just the studios. We
would love to see Avid invest in some
innovative new features so that they
are able to rise up above their competi-
tion like Final Cut Pro and Premiere
Pro, rather than just keep up.

In July, Avid incorporated the ability
to send video over IP with NDI, giving
users the option to send audio and
video from Media Composer to an
NDI device over a local network. NDI
has already been supported for Final
Cut Pro and Premiere Pro for a while
now. They also allowed a user to resize
windows as they see fi t.

Where’s the big news?
If you are subscribing to the product,
why does it remain mostly the same
update after update?
For some, the updates over the last
year could be very helpful. The up-

TECH SPECS

Avid Media Composer


REVIEW

dates did work as they should, and we
are happy they made them. However,
when you are continually paying for
something, you would expect the
product to evolve.
On one hand, there are a ton of
editors who want consistency and im-
provement in small increments, but if
you never own the product and there
is something else out there that can

do it just as well (or better), there isn’t
a compelling reason to keep using a
particular product. Of course, there
is the part where you would need to
learn another program, so that would
have to be factored into a decision to
switch applications. The other factor
is whether your workfl ow is a part
of a larger production workfl ow with
many moving parts. Either way, we
would hope that, in the future, Avid
will invest in some research and de-
velopment that is innovative, not just
focused on keeping up in the industry.
Ok, I’ll get off my soapbox now.

Media Composer’s recently-updated titling tool

Chris Monlux is Videomaker ’s Multimedia Edi-
tor.

You can comment on this article by going online:
http://www.videomaker.com/?p=

THE TOP-END EDITORS
HAVE NEVER BEEN
MORE COMPETITIVE IN
SUPPORT & FEATURES.

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