Bloomberg Businessweek

(Steven Felgate) #1
Harvey Levin, founder of the celebrity news site TMZ,
locked his gaze on a toy monkey. It had fuzzy hair, brooding
eyes, and a wan smile. Levin appraised the toy monkey, which
is named Annabell and has belonged to reality TV star Kris
Jenner since she was7 years old. “In a way,” Levin said of
Annabell, “she symbolizes overcoming obstacles.”
Levin was taping an episode for the second season of
Objectiied, a Fox News series in which he interviews celebri-
ties about their most cherished possessions. At one point he
referred to Jenner, from the long-running show Keeping Up
With the Kardashians, as the matriarch of the “most famous
family on the planet.”
This seemed unquestionably true until Election Day 2016.
But lately the Kardashian-Jenners have been eclipsed by a
family no less skilled at cashing in on public notoriety. Ever
since Donald Trump became president, even the afairs of

once-peripheral Trump-Kushner characters—say, Don Jr. and
his budding romance with former Fox News host Kimberly
Guilfoyle—have overshadowed Kardashian-Jenner plotlines.
It’s now the Kardashians who are having trouble keeping up
with the Trumps.
Perhaps as a result, there’s been talk of late about various
Kardashian-Jenners going into politics, a notion Levin and TMZ
have enthusiastically promoted. Standing across from Jenner at
a kitchen island, he tried to coax an announcement out of her,
noting that the family has together amassed some 700 million
followers on social media. “Have you ever thought of using that
to push a political agenda?” Levin asked. “Because you could
probably get people elected and voted out of oice.” Jenner
responded that she was focused on her family’s philanthropic
eforts. “Can we take that as a maybe?” Levin asked, grinning.
For years, Levin, 67, has arbitrated fame in American life.

50


Bloomberg Businessweek

The Primary

Featuring:


Kanye West


Dwayne “The Rock” Johnson


Kris Jenner


TMZ
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