August 2019 / ENTREPRENEUR.COM / 55THE NEW WAVE | TELECOM BREAKTHROUGHS ARE THE KEY TO TRANSFORMING SME FUTURESHany Fahmy Aly is Executive Vice President - Enterprise Business at du. Hany brings more than 18 years of experience to his position at du, where he heads
up the company’s Enterprise Business division. His past experience leaves him well-positioned to do this, having worked in diverse sectors such as marketing,
sales, customer experience and relationship management, with a strong foundation of financial skills. Prior to joining du in 2013, Hany worked with Vodafone
in Egypt, where he spent 13 years working up to the position of Chief Business Officer. Hany started his professional career with Procter and Gamble in Egypt.
Hany holds a Master of Business Administration from Columbia Business School in New York, from which he graduated with honors. du.ae
THE UAE LEADERSHIP HAS MADE SUPPORTING SMES A KEY PRIORITY. THIS SETS AN INSPIRING
EXAMPLE FOR OTHER SECTORS, INCLUDING THE TELECOMMUNICATIONS INDUSTRY, TO MAKE A MARK
ON THE SME ECOSYSTEM IN ORDER TO DRIVE THE FUTURE PROGRESS OF THE NATION.
Hany Fahmy Aly,
Executive Vice President -
Enterprise Business, duPromising a world of revo-
lutionary change, du’s 5G
enriched future offerings will
lay the foundation for a revolu-
tionary set of use cases. These
include extreme mobile broad-
band use cases, which enable
higher traffic volumes and data
rates that that will transfer
into an increasingly enriched
and seamless connected expe-
rience for end users. Through
the realization of massive
machine communication, im-
proved latency will enable bet-
ter and faster response times
for everyday applications such
as connected ambulances and
smart city sensors. 5G will also
power critical machine com-
munication use cases, which
will enable the proliferation of
innovations like autonomous
cars, remote medical surgery,
AI robots, factory automation,
and drones with advances in
areas such as network capacity.
The transformative potential
of du’s digitally transformative
solutions flows into our
offerings such as Business
WiFi, which offers extreme
connectivity– anytime,
anywhere. By developing
business broadband solutions
with a commitment towards
placing advanced 5G
connectivity in the palms of
businesses across the UAE,
we are being instrumental in
enhancing business customers’
ability, to digitalize their
operations. With the ability
to leverage our intelligent and
dynamic 5G network, with
higher speeds up to 1 Gbps and
higher capacity, customers can
boost their productivity and
increase efficiency with a plug
and play 5G solution that suits
businesses of all sizes.
Similarly, digital transforma-
tion of the SME sector is the
core focus behind our Business
POS (point of sale) offering.
This is redefining the SME
space to help businesses move
forward with seamless, effi-
cient, and affordable payment
technology. With Business
POS, this payment solution
enables merchants to accept
card payments and digitize
their payment transactions.
As the UAE aims towards
becoming a cashless society
by 2020, solutions like this,
which empower businesses’
digital transformation agen-
das, are even more pertinent
to the needs of SMEs. While
these innovative solutions
are set to make an immense
impact on the SME landscape,
there is plenty more to come
as 5G connectivity unleashes
an ever-increasing variety of
digital-first use cases in the
coming years.
Off the back of these tech-
nologies, this is enabling
telcos to revisit their service
offerings in order to shape and
empower the SMEs of tomor-
row. Through the provision of
empowering telecom solu-
tions, operators can make a
positive impact on the future
state of the business sphere.
In the case of the UAE, tools
like these can proffer SMEs
advanced capabilities to
navigate the future challenges
and opportunities that come
their way. At du, we are taking
pride in our strategic role ofempowering the next genera-
tion of business. By leveraging
technologies and our extensive
expertise, we continue to cre-
ate an exclusive portfolio of
telco offerings aimed exclu-
sively at the UAE’s SMEs.
The UAE’s economic diversi-
fication agenda is in a healthy
state of play thanks to pio-
neering efforts from the public
sector. As digital transforma-
tion becomes widespread,telcos will continue to play a
crucial role in laying the foun-
dations for SMEs to thrive.
By developing a wider range
of telco products for SMEs,
this will generate a positive
country-wide impact on the
SME sector.
SMEs are the backbone of
the UAE’s economy. Equipped
with robust telco solutions,
their future potential is
limitless.