Vogue USA - 10.2019

(Martin Jones) #1

FALL SKIN-CARE GUIDE


When True Botanicals signed the actor and director Olivia
Wilde as its “Chief Brand Activist” in 2017, it seemed like
a clever play on the more standard brand-ambassador
title. But as Wilde has used the platform to become
increasingly vocal about potentially harmful ingredients in
personal-care products, the idea has gone from a moment
to a movement based around radical transparency. “This
is the future,” says Laura Dern, who joins Wilde and Joker
star Zazie Beetz in True Botanicals’ newly formed Band
of Activists, a program that debuts this month whereby
all three women will amplify the critical conversation
around exposure to toxins in our skin care. A longtime
environmentalist who has worked with organizations such
as the Natural Resources Defense Council (NRDC), Dern
was compelled to join True Botanicals due in part
to its commitment to Made Safe—a rigorous third-party
certifying body that checks personal-care products for
over 5,000 potentially harmful chemicals. “It’s more of a
long-term investment,” Beetz says of engaging with a brand

that encourages her to advocate publicly for changing
beauty standards—and bringing the efficacy of products
such as True Botanicals’ skin-plumping Renew Repair
Serum to the drugstore. “It’s important that quality like
this is one day accessible to everyone.”—FIORELLA VALDESOLO

Bioengineered Beauty

THE INNOVATION:


As the associate director of
materials development at Bolt
Threads—a stylish, vegan textile
laboratory just north of Oakland
where an honorary lab coat
hangs for Stella McCartney, one
of its earliest clients—biomedical
engineer Lindsay Wray, Ph.D., is
Silicon Valley’s own Peter Parker.
While it might “sound like science
fiction,” spider silk is
actually stronger than
the material created by
silkworms, according
to Wray. In developing
Bolt’s proprietary method
for growing synthetic
spider silk, she realized its
possibilities in skin care.
“It seemed so obvious,”
the 33-year-old says of
the fact that at the
molecular level, B-Silk,
as Bolt Threads’

bioengineered silk protein is called,
is similar to collagen and elastin,
so the body readily accepts its
regenerative benefits. Earlier this
year, Wray became the chief
science officer of Eighteen B,
Bolt’s first internal complexion
brand, which incorporates the
18 power-packed amino acids in
the synthesized ingredient into a
weightless hydrogel moisturizer,
a rich cream, and, as of
August, a new serum that acts as
a carrier to seal moisture in and
as a barrier to keep environmental
aggressors out. “It’s a platform,
not a one-trick pony,” Wray adds
of B-Silk’s infinite potential as
a sustainable ingredient, in which
there is no shortage of interest.
Among its early adopters is
McCartney herself. Adds Wray,
“She’s one of our biggest fans.”
—m ack enzi e wag o n e r

MATERIAL GAINS


THE SYNTHESIZED SILK


PROTEIN IN THE NEW


FIRM+REPLENISH SERUM


MIMICS THE SKIN-


BOOSTING BENEFITS OF


COLLAGEN AND ELASTIN.


True Botanicals’

Band of Activists

THE FACES:


MESSAGE IN A BOTTLE


THE NEW PROGRAM


GIVES LIKE-MINDED


WOMEN A STAKE IN THE


COMPANY—AND A FORUM


TO VOICE THEIR OPINIONS


ON CLEAN BEAUTY.


VLIFE


90 OCTOBER 2019 VOGUE.COM


TOP: AURELIE PELLISSIER ROMAN; GETTY IMAGES, BOTTOM: PATRICK DEMARCHELIER.


VOGUE,


SEPTEMBER 2015.

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