Business Spotlight 08.2019

Fotos: Rob Crandall/Alamy Stock Photo; ilyast, sabelskaya/iStock.com; Sipa USA/ddp; picture-alliance/Reuters

6/2019 Business Spotlight 9

“Don’t give up your day job!” Cristine

Rotenberg has clearly taken this advice

to heart. The 30-year-old is both a You-

Tube star and a crime statistics analyst

with Statistics Canada.

In 2016, Rotenberg’s YouTube site,

Simply Nailogical, went viral when she

posted videos showing how she had

painted more than 100 coats of polish

on her nails. This resulted in the “

layers challenge”, with people putting

on 100 layers of almost everything.

“Lipstick, T-shirts, hamburger patties,

you name it,” Rotenberg told Maclean’s

magazine. “I apologize to the internet

for that.”

Simply Nailogical now has nearly

seven million subscribers. Fans, who

enjoy Rotenberg’s wacky sense of

humour, frequently ask her for auto-

graphs. And she earns up to $2.9 mil-

lion (€2.6 million) a year in advertising

revenues.

PROFILE

The viral statistician

MEDIUM

autograph [ˈɔːtəɡrɑːf]

, Autogramm

coat [kəʊt]

, Schicht, Überzug

day job [(deɪ dʒɒb]

, Hauptberuf

layer [ˈleɪə]

, Schicht

patty [ˈpæti]

, (flache) Frikadelle

persona [pəˈsəʊnə]

, Rolle; hier: Außen-

darstellung

polish [ˈpɒlɪʃ]

, Politur; hier: Lack

revenues [ˈrevənjuːz]

, Einnahmen

subscriber [səbˈskraɪbə]

, Abonnent(in)

viral: go ~ [ˈvaɪ&rəl]

, viral werden, sich inhalt-

lich schnell verbreiten

wacky [ˈwæki] ifml.

, verrückt

you name it [)ju: (neɪm ɪt]

ifml. , alles Mögliche

WORKING WORLD

A mistake

is simply

another

way of doing

things

US publish-

er Katharine

Graham (1917–

2001), former

owner of The

Washington Post

publisher

[ˈpʌblɪʃə]

, Verleger(in),

Herausgeber(in)

Generation Z is in a hurry. Young people in their late teens and

early 20s are radically changing the workplace. For many of them,

this means asking for promotions after only a year on the job.

“This generation has been given permission by their parents

and teachers and other authority figures to just go for it,” author

Julie Jansen told The Wall Street Journal. “Go for the gold, ask for

whatever you want.”

According to a survey by InsideOut Development, a coach-

ing company, over 75 percent of Gen Z

members believe they should be pro-

moted in their first year. Career coach

Jill Tipograph says yearly advancement

in school is one reason for these expec-

tations. They are also used to getting fre-

quent feedback, Tipograph says, which

they do not find in many firms. Recruit-

er Alex Klein advises young employees

to be realistic. “I want to hire people who

want to grow,” Klein says. “But you also

need to leave the employer with the im-

pression that you want to earn it.”

advancement

[ədˈvÄnsmənt*]

, Aufstieg;

hier: Versetzung

Generation Z

[dʒenə)reɪʃ&n ˈzi:*]

, Nachfolgegeneration

der Millennials

go for it [(ɡoʊ f&r )ɪt*]

, sich etw. trauen, Ziele

unbeirrt verfolgen

go for sth.

[(ɡoʊ fO:r*]

, auf etw. abzielen

grow [ɡroʊ*]

, hier: sich weiter-

entwickeln

promote sb. [prəˈmoʊt*]

, jmdn. befördern

promotion [prəˈmoʊʃ&n*]

, Beförderung

recruiter [riˈkruːt&r*]

, Personalvermittler(in)

survey [ˈsɜːveɪ]

, Umfrage

* This symbol marks

standard US pronunciation.

UNITED STATES

Great expectations

EASY US AUDIO PLUS

Nice nails: Stats Can

and YouTube star

Rotenberg

Yet Rotenberg says she has no desire to

quit her job as a statistician. “[It] satisfies

a part of me that YouTube doesn’t. I enjoy

it,” she explains.

One of the most popular videos on the

site shows Rotenberg painting her boss’s

nails. Her manager, who asked not to be

named, said she was “shocked” by Roten-

berg’s YouTube persona, because “at work

you’re very quiet and focused”.

Gen Z: “I’m a winner”