Business Spotlight 08.2019

(Nancy Kaufman) #1

Fotos: Rob Crandall/Alamy Stock Photo; ilyast, sabelskaya/iStock.com; Sipa USA/ddp; picture-alliance/Reuters


6/2019 Business Spotlight 9

“Don’t give up your day job!” Cristine
Rotenberg has clearly taken this advice
to heart. The 30-year-old is both a You-
Tube star and a crime statistics analyst
with Statistics Canada.
In 2016, Rotenberg’s YouTube site,
Simply Nailogical, went viral when she
posted videos showing how she had
painted more than 100 coats of polish
on her nails. This resulted in the “
layers challenge”, with people putting
on 100 layers of almost everything.
“Lipstick, T-shirts, hamburger patties,
you name it,” Rotenberg told Maclean’s
magazine. “I apologize to the internet
for that.”
Simply Nailogical now has nearly
seven million subscribers. Fans, who
enjoy Rotenberg’s wacky sense of
humour, frequently ask her for auto-
graphs. And she earns up to $2.9 mil-
lion (€2.6 million) a year in advertising
revenues.

PROFILE

The viral statistician


MEDIUM

autograph [ˈɔːtəɡrɑːf]
, Autogramm
coat [kəʊt]
, Schicht, Überzug
day job [(deɪ dʒɒb]
, Hauptberuf
layer [ˈleɪə]
, Schicht
patty [ˈpæti]
, (flache) Frikadelle
persona [pəˈsəʊnə]
, Rolle; hier: Außen-
darstellung

polish [ˈpɒlɪʃ]
, Politur; hier: Lack
revenues [ˈrevənjuːz]
, Einnahmen
subscriber [səbˈskraɪbə]
, Abonnent(in)
viral: go ~ [ˈvaɪ&rəl]
, viral werden, sich inhalt-
lich schnell verbreiten
wacky [ˈwæki] ifml.
, verrückt
you name it [)ju: (neɪm ɪt]
ifml. , alles Mögliche

WORKING WORLD

A mistake


is simply


another


way of doing


things


US publish-
er Katharine
Graham (1917–
2001), former
owner of The
Washington Post

publisher
[ˈpʌblɪʃə]
, Verleger(in),
Herausgeber(in)

Generation Z is in a hurry. Young people in their late teens and
early 20s are radically changing the workplace. For many of them,
this means asking for promotions after only a year on the job.
“This generation has been given permission by their parents
and teachers and other authority figures to just go for it,” author
Julie Jansen told The Wall Street Journal. “Go for the gold, ask for
whatever you want.”
According to a survey by InsideOut Development, a coach-
ing company, over 75 percent of Gen Z
members believe they should be pro-
moted in their first year. Career coach
Jill Tipograph says yearly advancement
in school is one reason for these expec-
tations. They are also used to getting fre-
quent feedback, Tipograph says, which
they do not find in many firms. Recruit-
er Alex Klein advises young employees
to be realistic. “I want to hire people who
want to grow,” Klein says. “But you also
need to leave the employer with the im-
pression that you want to earn it.”

advancement
[ədˈvÄnsmənt*]
, Aufstieg;
hier: Versetzung
Generation Z
[dʒenə)reɪʃ&n ˈzi:*]
, Nachfolgegeneration
der Millennials
go for it [(ɡoʊ f&r )ɪt*]
, sich etw. trauen, Ziele
unbeirrt verfolgen
go for sth.
[(ɡoʊ fO:r*]
, auf etw. abzielen

grow [ɡroʊ*]
, hier: sich weiter-
entwickeln
promote sb. [prəˈmoʊt*]
, jmdn. befördern
promotion [prəˈmoʊʃ&n*]
, Beförderung
recruiter [riˈkruːt&r*]
, Personalvermittler(in)
survey [ˈsɜːveɪ]
, Umfrage
* This symbol marks
standard US pronunciation.

UNITED STATES

Great expectations
EASY US AUDIO PLUS

Nice nails: Stats Can
and YouTube star
Rotenberg

Yet Rotenberg says she has no desire to
quit her job as a statistician. “[It] satisfies
a part of me that YouTube doesn’t. I enjoy
it,” she explains.
One of the most popular videos on the
site shows Rotenberg painting her boss’s
nails. Her manager, who asked not to be
named, said she was “shocked” by Roten-
berg’s YouTube persona, because “at work
you’re very quiet and focused”.

Gen Z: “I’m a winner”
Free download pdf