10 SKILL UP!
IN CONTEXTFuture opportunities
On these pages, we provide some key phrases and expressions you
might need for discussing funding and IPOs in more detail.The SiTuaTion:
Ron has a meeting with Craig
to discuss his business plan in
more detail.- Real potential?
Ron: How many people does
your company employ?
Craig: We have a headcount of
seven.
Ron: What is your ambition for
the company?
Craig: We want to be the go-to
company for special meals — for
hospitals, schools and companies.
Ron: What is your average order
value per customer?
Craig: For hospitals, between
€12,500 and €15,000.
Ron: If you had the funding, what
would your turnover be next
year? Could you tell us that?
Craig: Of course. I predict €3.5
million with a net of €500,000.
go-to company US ifml.
, (das) Unternehmen Nr. 1
headcount , Belegschaft
predict sth. , etw. prognostizieren- Scaling up
Ron: Where could you go in
terms of scaling this?
Craig: We’re continuously ex-
panding our product range. We
want to scale up our operations
in a way that continues to gener-
ate profits.
Ron: What are your gross profit
margins?
Craig: We have a gross profit mar-
gin of 49 per cent.
Ron: How much do you need to
deliver your forecasts?
Craig: We’ve set a target of
€300,000. We’re offering ten per
cent of our business in exchange
for funding.
Ron: How will you use the pro-
ceeds of your fund-raising?
deliver sth. , hier: etw. erfüllen
in terms of , in Bezug auf
scale sth. , etw. dimensionieren
scale up sth. , etw. ausbauen
Illustration: Bernhard Förth