Fig. 1.1.7 Business value varies dramatically across different types of data.Fig. 1.1.7 shows that there is a very high degree of business value for structured data. As
an example of the value of structured data, it is really important to the business to have
the correct bank account balance, both to the bank and to the customer.
Textual data contain even more highly valued business data. When customers talk to an
agent of the company through a call center, everything the customer says is valuable.
And there is significantly less business value for nonrepetitive nontextual data and
unstructured repetitive data.
Chapter 1.1: An Introduction to Data Architecture