Fig. 9.1.17 Most nonrepetitive data is non exceptional.

The retailer is interested in such issues as the following:

• How often do they occur


• How large are they


• What else occurs in conjunction with them


• Are they predictable

Linking Repetitive Records

Repetitive records by themselves have value. But occasionally, repetitive records that

Chapter 9.1: Repetitive Analytics: Some Basics