Fig. 10.3.1 Converting conversations into electronic text.The first step in analyzing conversations is to capture the conversations. Recording
conversations is an easy thing to do. You just get a tape recorder and record (and make
sure you are not breaking a law in doing so!)
After the conversation is recorded, the next step is to use voice recognition technology to
convert the conversation to an electronic form. Voice transcription technology is not
perfect. There are accents that need to be accounted for. There is slurred speech. There
are people that talk really softly. There are angry people. In the best of circumstances,
voice to text transcription is not a perfect science.
But if enough people speak where their words can be understood, then voice
transcription works adequately.
Chapter 10.3: Analytics From Nonrepetitive Data