Bloomberg Businessweek Europe - 23.09.2019

(Michael S) #1
39

September 23, 2019
Edited by
Dimitra Kessenides

S O L U T I O N S


As boomers age, they try not to lose touch
with other generations

Staying in


The Mix


Retirement


ILLUSTRATION BY INKEE WANG


Members of the baby boomer generation, who in
their youth proclaimed, “Don’t trust anyone over
30,” would rather not be segregated with peo-
ple their own age as they grow older.
As they watch their elders living longer—to
age 83 on average in Singapore, 81 in the U.K.,
and 79 in the U.S., with more people becoming
centenarians each year—boomers are reject-
ing the notion that they should spend their later
years devoted to leisure, isolated from the expe-
riences of younger people. Growing numbers
of U.S. boomers—currently 55 to 73—are work-
ing beyond the traditional retirement age, going
back to school, and choosing to age in place
in familiar neighborhoods instead of moving to
senior communities. As a result, they’re con-
necting with people of diverse ages.
“For the first time in history, there are multiple
generations alive together for long stretches of
time, and that’s creating more contact and sim-
ilarities among older, middle-aged, and young
people,” says Laura Carstensen, a Stanford psy-
chology professor and director of the Stanford

Center on Longevity. “When you have people in
their 70s sitting next to kids in their 20s in class-
rooms and workplace cubicles, you get more
creativity and productivity, research shows, and
less age stereotyping.”
A 21-year-old today is more likely to have
a living grandmother than her counterpart
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