Bloomberg Businessweek Europe - 23.09.2019

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THEONE Bloomberg Pursuits September 23, 2019

Kielbasa sogood, you’ll want to
know how the sausage is made
Photograph by Heami Lee

Steaks and chops
are the heroes
of butcher shop
cases,but whynot
sausages? Surely
elevating humble
ground meat with
spices is a more
ambitious endeavor.
“Kielbas a”is Polish
for sausage, but
el sewhereit’s often
synonymous with
a darkredlink
that’s as subtle as a
brick. Andyet J&E
SmallGoodsowners
Jocelyn Guest and
Erika Nakamura
aim higher. The
duo opened the
now-sh utteredWhite
GoldButchersin
New Yorkbefore
movinginto
consumer-packaged
goods. Their juicy
links are made from
sustainablyraised
beef andpork,
without nitrates
or nitrites, andare
redolent in hickory
smokiness.

THE COMPETITION


  • For a decade,
    Olympia Provisions
    in Portland, Ore., has
    been a champion
    of nose-to-t ail
    butchery. Its
    bratwurst isflavor ed
    withpotent spices—
    ginger, nutmeg,
    and whitepepper—
    and runs$15 for
    ¾pound.

  • The Spanish
    chorizo from
    Publican Quality
    Meats ($10 per
    pound) is worth a
    tripto Chicago in
    itself. The tangy,
    spicy, ready-to-eat
    cured sausage is
    a deep reddish
    hue, with rounds of
    melt-in-your-mouth
    fat and a big hit of
    pimentón for color
    andheat.

  • The old-school
    NewYork butchers
    Schaller & Weber
    have morphed from
    a local German
    shopto a nationally
    belovedbrand.
    Their meaty Polish
    kielbasa ring ($10
    per pound) is
    coarselyground and
    headywith garlic.


THECASE
Keyto J&E’s
excellence is the
smoky flavor. Their
sausages arehung
overnight to dry
before smoking
so the hickory
canpermeate the
meat moredeeply.
Nakamura and
Guestalsoburn
theacrid flavoroff
wood chipsbefore
smokingthe links,
making their flavor
sweeter androunder.
And then there’s the
incredi ble texture, a
mix of chopped and
ground meat with
lush littlepockets of
fat. Allthis care adds
up: J&E sausages
aren’t cheap. But
highlight-reel-quality
meat shouldn’t be.
$13 for ½pound;
jesmallgoods.com
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