Concepts and Questions
- How does a study of cultural values help you
understand other cultures? - What differences in behavior might be exhibited
by people of cultures that have different activity
orientations? - Examine the concept of high- and low-context
cultures. What problems can you anticipate
when you are communicating with someone who
holds a different context orientation?
4. How can cultural differences in perception affect
the intercultural communication process?
5. The United States ranked in the upper third as a
monumentalism culture. What cultural traits from
Khols’American values list do you think contrib-
ute to this ranking?
6. What cultural values help explain why face is
more important in Asian societies than in the
United States?
242 CHAPTER 6•Cultural Values: Road Maps for Behavior
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