Communication Between Cultures

example, your Turkish colleagues will be adamant about paying for everything associ-

ated with your entertainment. Turkish hospitality is legendary, and you will not be

permitted to pay for any part of an official meal.^4

International Communication in Contexts

To provide a perspective on how intercultural communication varies across cultures

and contexts, we have selected the business, education, and healthcare settings for

analysis. The level of cultural diversity within the United States will necessitate that

many of you interact with a wide variety of cultures if you seek a career as a teacher, a

healthcare provider, or business executive. Some of you may find yourself working

abroad for a globalized organization. In that position you will certainly have to inter-

act with members of the host culture in both a professional and a social capacity.

Additionally, you may require medical care during your sojourn. To be successful in

those settings, it is essential that you be aware of your own culture’s rules and how

they might differ from the rules of the person with whom you are interacting. It is

also important for you to keep in mind that intercultural communication plays a

vital role in many other contexts, a few of which are illustrated in Table 10.1.

Intercultural Communication in Globalized Business

The extensive changes that globalization has brought to nearly every aspect of life on

this planet have been noted throughout this book. There is probably no segment

Because many
contextual rules are
influenced by culture,
it is important to learn
those rules if you find
yourself in a cultural
setting different from
your own.

Courtesy of Ed McDaniel

342 CHAPTER 10• Intercultural Communication in Contexts

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