Bloomberg Businessweek USA 09.30.2019

(Ann) #1

THEONE Bloomberg Pursuits September 30 , 2019


SilkpajamasfromOlatzSchnabel
arethelightestformofloungewear
Photograph by Robin Stein

Foryears,designer
andmodelOlatz
Schnabelattended
everythingfrom
museumopenings to
filmpremiereswith
herthen-husband,
theartistJulian
Schnabel,who
worehis signature
pajamas.It inspired
hertocreatean
eponymouslineof
PJsthatarelight
andcomfortable,
yetdurableand
attractiveenough
towearin a variety
ofsituations.That
expandedtorobes,
shirts,slips,and
beddingmadeinthe
U.S.from100%high-
grade silk. Almost
allOlatzitems—for
menandwomen—
aremade toorder,
witha painstaking
attentiontodetail.
Thebrandhas
wonfansfrom
KimKardashianto
HeidiKlum.


THECOMPETITION


  • The$ 120 Gisele
    pajamasfromdirect-
    to-consumerbrand
    Eberjeyhavea
    similarpipeddesign
    andtailoredfit.
    The stretchy jersey
    materialis extremely
    comfortable—but
    lesselegant.

  • Sleeper’s$ 275
    cottonPJsetincoal
    withwhitepiping
    anda roomiercutis
    addictivebecause
    ofitssoftnessand
    breathability.

  • Lingerie purveyor
    FleurduMal
    makesa pipedsilk
    jumpsuit($595)for
    womenthatmay
    notbedesigned
    forsleepingbutis
    certainlyfashioned
    to turn heads.


THECASE
Aslightasit is,
silkisn’tforthe
faintofheart—it
cantrapheattoa
surprisingdegree.
Butthere’snothing
morecomfortable
thanloafingaround
thehouseina well-
fittingsilkensemble
likethisunisex PJ
set.Olatz’sdesigns
areslimly tailored
andchic—tuckthe
shirtintoapairof
jeansorslacks, and
you’llhavea look
that’sequallyat
homebehindthe
kitchencounteras
itisoutonthetown.
$ 600 ; olatz.com

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