Unexpected Consequences
technologically sophisticated, globally connected, business-savvy, and
politically astute.
They do not turn a blind eye to food safety. Within their immense
scale of operations, they can deploy sensors, conduct testing, and imple-
ment food-safety practices. Having to deal with foodborne outbreaks is
not good for business—but neither is not meeting growth and profit-
ability expectations.
For many, chasing biological, chemical, and physical hazards can
resemble fighting an imaginary foe. As one food-safety veteran of nearly
forty years with the same company told me, the priority that manage-
ment assigned to food safety cycled up and down. When the issues
were unavoidable, investments were made in technology, processes, and
people. As time went on, their importance was forgotten and food-
safety expenditures were cut in the name of profitability, which even-
tually triggered a new cycle. When risks seem low, he said, it’s easy to
forget the need for sustained vigilance.
Ultimately, it’s up to consumers to decide whether or not food safety
is important. Walking away by leaving our oversight to what others
decide is a sure way to lock us into more of the same.