CHAPTER 1 Introduction to accounting and business decision making 43customer relationship management software which will help us maximise client value and repeat busi-
ness (providers yet to be determined). Because our business places us on the road (mobile), a great
deal of the time we will also utilise basic blogs and wikis for internal marketing-related communica-
tion purposes.- Hardware. We will utilise smart phones and tablet PCs as sales and marketing tools for conveying
concepts to clients in the field and for internal communications whilst out of the office.
3.3.5 Pricing policy
The standard price of providing recruitment services will be on average $5000 per placement. This figure
is very competitive and if anything slightly below the average fee. However, to help attract additional busi-
ness in the first few months/year, Kevin thinks this is a good strategy. Terms of payment will be 10 working
days (two calendar weeks) and accounts will be tendered on the day that the services are provided.
3.4 Evaluation of marketing
The effectiveness of our marketing strategy will be assessed on a six-monthly basis by analysing fees
data to see what draws the company’s work. For example, if most work is coming from the distribution
of promotional brochures, then this source of promotion will be seen to be effective.
Section 4: Operations
4.1 Legal and licensing requirements
(a) Business name and legal structure
Murphy Recruiting Pty Ltd (Australian Business Number 99 999 999 999) is a proprietary limited
company. The company structure has already been registered and established with three shareholders:
Mart Box (40% shareholding)
Kevin Murphy (40% shareholding)
Tim Brunt (20% shareholding)
who also serve as the directors of the entity.(b) Operating laws and licences
After checking with the Small Business Development Corporation’s Business Licence Centre, it
appears that no specific licences are needed to operate this business, except for a home-based busi-
ness permit from the City of Brisbane.4.2 Management details
The managing director of the company will be:
Kevin Murphy
Home address: 135 Central Boulevard,Yeronga QLD 4104
Ph: (07) 9999 9999 Fax: (07) 9999 9998
Date of birth: 4 October 1966
Qualifications: Bachelor of Business (distinction), Graduate Diploma in
Human Resources Management
Experience: Masterstaff Recruitment 1992–2001
Interchange Recruitment 2001–2006
IT HR & Recruit 2007–20144.3 Organisational structure and staffing
Initially, the following tasks of the business will be done by the managing director:
- executive IT recruitment
- general IT recruitment
- marketing and public enquiries
- bookkeeping and administration of the business.