Ten years ago, if you wanted to watch a
blockbuster movie or play the latest gaming
title, you’d need to head to the theatre or buy a
new console. Now, every title is ready to watch
and play at the touch of a button, on every
device you own. This week, we delve deeper into
entertainment overload, and explore how Apple
and others are transforming the industry...
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Where Netflix and Amazon Prime must work
hard to persuade consumers to download their
app and part with their cash, Apple has the
benefit of baking its upcoming entertainment
products directly into its ecosystems, as it’s
been doing with Apple TV ahead of the launch
of Apple TV+. Consumers can access content
from their iPhone, iPad, Apple Watch, Mac, and
in some cases HomePod, creating a unified
ecosystem where content is at your fingertips.
And perhaps that is why people are taking
Apple’s new ventures into streaming and
gaming seriously. Earlier in the year, Apple
announced that there are now more than 1.4
billion active iOS, macOS, watchOS and
iPadOS devices being used by consumers
around the world, and although a large
percentage of those users may never subscribe
to Apple’s new entertainment services, Apple is
on to a winner if even just a small percentage
of them do. Indeed, despite the lukewarm
reception from Apple News+, the company’s
premium news subscription service, Apple
Music has performed well around the world
and now outpaces its nearest rival Spotify
in the United States - and in several other
markets, too. Apple reportedly has more than