expensive for consumers who want to continue
to enjoy watching their favorite titles.
THE FUTURE OF HOME ENTERTAINMENT
In the world of entertainment, competition can
only be a good thing. Disney’s acquisition of
Fox earlier in the year sent shockwaves through
the industry, with many arguing that the giant
had become too big and too powerful, holding
too much influence over the media. With new
players including Apple coming to disrupt
Disney’s dominance not only in TV and film
but in news and gaming, there’s never been
a better time for home entertainment. Each
studio is working harder than ever to create
the next big thing and encourage users to sign
up with their service, and that means quality
content for users in a market that’s historically
churned out poor material.
What’s difficult to predict, however, is where
Apple will sit in this landscape. The company has
shown it can dominate with Apple Music but
that it doesn’t always know what its users want
(Apple News+). Apple TV+ and Apple Arcade
could be the company’s greatest and most
expensive mistakes to date in their effort to
chase subscription revenue, but it could also be
the turning point for Apple, who has struggled
to maintain its tech market share. But with so
much competition from experienced gaming
and movie studios, can Apple do enough to
persuade customers to part with more of their
cash? We won’t know for sure until each of
Apple’s new services launch - but one thing’s for
sure: we can’t wait to try them out!