2019-09-24 Femina

2010

2019

2012 2014 2016 2018

THIS DECADE WAS A SHOUT OUT TO PURSUING BEAUTY WITH RESPONSIBILITY. SHRUTI SHUKLA SHOWS HOW

SKINCARE TRENDS EVOLVED FROM DONNING JUST A FLAWLESS FACE TO FEELING BEAUTIFUL INSIDE OUT

The fondness for grandma’s DIY recipes

came to the forefront with the treasures that

Ayurveda has to offer. These traditional cures

act as nature’s way of customised treatment

by offering remedies based on the body’s

requirement. It takes into consideration the

elemental characteristics, aka doshas—Vata,

Pitta and Kapha—where it’s important to

strike the right balance among the three

for optimum health. The stresses and diet

deviations of a modern lifestyle disturb this

balance, leading to skin and hair problems.

Specific, personalised remedies are formulated

to target the issue with natural ingredients,

restoring the balance.

The western way of layering for

a flawless look lost its ground as

Korean traditions took over the beauty

sphere. Think glassy finesse, off-beat

natural ingredients, and masks galore.

K Beauty is too big a revolution to be

termed as a mere trend. It introduced

a thorough, 10-step cleansing, toning,

moisturising and perfecting regime to

the world. On the one hand, tinted and

colour-correcting creams made the

foundation-finish an everyday affair,

and on the other, toners solidified their

place in daily routines. This era also

brought much-needed attention to

exclusive eye care.

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2014

2017 2019

2011 2013 2015 2017

Considered as a close understated

cousin of the cool K Beauty, J Beauty

attracted attention for promoting

similar holistic healing, albeit with

a relatively simpler approach. It

is reinventing traditional self-care

practices of Japan that aim at

enhancing natural beauty, making

them an easy millennial fit. Drawing

glow from deep cleansing and

purifying, J Beauty works on a simple

mantra that says—hydrate, hydrate,

hydrate. Bank on this one as face

serums and a well-nourished glow

emerge as the latest trends

of the decade.

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THE BIG STORY

2010

2019

2012 2014 2016 2018

THIS DECADE WAS A SHOUT OUT TO PURSUING BEAUTY WITH RESPONSIBILITY. SHRUTI SHUKLA SHOWS HOW

SKINCARETRENDSEVOLVEDFROMDONNINGJUSTA FLAWLESSFACETOFEELINGBEAUTIFULINSIDEOUT

Thefondnessforgrandma’sDIYrecipes

cametotheforefrontwiththetreasuresthat

Ayurvedahastooffer.Thesetraditionalcures

actasnature’swayof customisedtreatment

byofferingremediesbasedonthebody’s

requirement.It takesintoconsiderationthe

elementalcharacteristics,akadoshas—Vata,

PittaandKapha—whereit’simportantto

striketherightbalanceamongthethree

foroptimumhealth.Thestressesanddiet

deviationsof a modernlifestyledisturbthis

balance,leadingtoskinandhairproblems.

Specific,personalisedremediesareformulated

totargettheissuewithnaturalingredients,

restoringthebalance.

Thewesternwayof layeringfor

a flawlesslooklostitsgroundas

Koreantraditionstookoverthebeauty

sphere.Thinkglassyfinesse,off-beat

naturalingredients,andmasksgalore.

K Beautyis toobiga revolutiontobe

termedasa meretrend.It introduced

a thorough,10-stepcleansing,toning,

moisturisingandperfectingregimeto

theworld.Ontheonehand,tintedand

colour-correctingcreamsmadethe

foundation-finishaneverydayaffair,

andontheother,tonerssolidifiedtheir

placeindailyroutines.Thiseraalso

broughtmuch-neededattentionto

exclusiveeyecare.

I I

I

2014

2017 2019

2011 2013 2015 2017

Considered as a close understated

cousin of the cool K Beauty, J Beauty

attracted attention for promoting

similar holistic healing, albeit with

a relatively simpler approach. It

is reinventing traditional self-care

practices of Japan that aim at

enhancing natural beauty, making

them an easy millennial fit. Drawing

glow from deep cleansing and

purifying, J Beauty works on a simple

mantra that says—hydrate, hydrate,

hydrate. Bank on this one as face

serums and a well-nourished glow

emerge as the latest trends

of the decade.

I I E 0

(^)
THE BIG STORY