2019-09-24 Femina

(Ben Green) #1
Inconsistent and poor dietary choices driven
by a stress-fueled lifestyle are some of the
primary reasons why supplements have gained
prominence in the past decade.

Supplements
are sourced
from natural
extracts

Seek an
expert's
advice

extends to physical issues as well. Untreated
stress can contribute to health problems like
high blood pressure, heart disease, obesity,
and diabetes.

Insufficient nutrition: It’s not enough
to be careful with your food choices but also to
discern how well it benefits you. Environmental
factors are highly affecting the produce, which
implies that simply one apple a day, won’t be
able to keep the doctor away. Gaurav Aggarwal,
founder and CEO of One Life, says, “Consider
the quality of food that was available a few
decades ago to what we get today. The produce
is certainly nutrient depleted. Also, the level
of free radical damage is high due to pollution,
stress, and an inactive lifestyle. In such
a scenario, there’s a need to replete the existing
nutrition gap.”

Are dietary supplements the
need of the hour?
The Indian audience has always been skeptical
about resorting to dietary supplements, which
are only considered a viable option when
a doctor recommends them, often in the process
of treating an existing health problem. There
needs to be a marked shift, and people need to
actively adopt preventive healthcare practices
to keep diseases at bay and improve the quality
of life.
Dushyant Sharma, founder and director,
Temple Wellness Ventures, India, explains,
“Low immunity, vitamin deficiencies, excess
fat, or carbohydrate consumption are pre-
cursors to major diseases. Such inconsistent and
poor dietary choices driven by a stress-fueled
lifestyle are some of the primary reasons why
supplements have gained prominence in the past
decade. They aim to prevent the deterioration
of bodily elements and functions.”

Supplements and preventive
healthcare
If the food produce that’s available to you isn’t
healthy enough, there is little you can know or
do about it. In such a scenario, supplements
serve as an effective and accessible way to
ensure the required intake of nutrients necessary
for optimum health. Taking this route is easier
than you think as every supplement comes with
a fact panel that lists the contents, amount
of active ingredients per serving, and other added
ingredients like fillers, bindings, flavourings,

etc. along with a suggested serving size for
your perusal.
Aditi Chakravarty, head of brand marketing
at Setu tells, “More than just resorting to
supplements when you are ill, they should be
taken regularly along with the food we eat.
Given the perpetual stretch we are in, and the
growing need to be fit, our diet simply does not
provide for the essential nourishment that our
vitals need. Hence, being future-ready and smart
about your health is what supplements aim at
bringing in. They are created by sourcing the
highest quality of natural ingredients, backed by
extensive research, and patented formulations.”

Are supplements an all-natural
source of nutrition?
There’s a whirlwind around add-on nutrition
concerning whether they are akin to medicinal
drugs or simply a far, unrelated look-alike.
To promote a positive approach, Khanna
clarifies, “With a boom in biotechnology, it is
now possible to derive your major vitamins,
amino acids, etc. through fermentation. There
are more standardised ways of extracting herbal
ingredients which didn’t exist a decade ago.”
Gayatri Dawda, senior nutritionist from One Life
India confirms by adding, “Most nutraceuticals

Mental stress, if left untreated,
can lead to other health problems

BEAUTY health documentary


Inconsistent and poor dietary choices driven
by a stress-fueled lifestyle are some of the
primary reasons why supplements have gained
prominence in the past decade.

Supplements
are sourced
from natural
extracts

Seek an
expert's
advice

extendstophysicalissuesaswell.Untreated
stresscancontributetohealthproblemslike
highbloodpressure,heartdisease,obesity,
and diabetes.

Insufficient nutrition: It’s not enough
to be careful with your food choices but also to
discern how well it benefits you. Environmental
factors are highly affecting the produce, which
implies that simply one apple a day, won’t be
able to keep the doctor away. Gaurav Aggarwal,
founder and CEO of One Life, says, “Consider
the quality of food that was available a few
decades ago to what we get today. The produce
is certainly nutrient depleted. Also, the level
of free radical damage is high due to pollution,
stress, and an inactive lifestyle. In such
a scenario, there’s a need to replete the existing
nutrition gap.”

Are dietary supplements the
need of the hour?
The Indian audience has always been skeptical
about resorting to dietary supplements, which
are only considered a viable option when
a doctor recommends them, often in the process
of treating an existing health problem. There
needs to be a marked shift, and people need to
actively adopt preventive healthcare practices
to keep diseases at bay and improve the quality
of life.
Dushyant Sharma, founder and director,
Temple Wellness Ventures, India, explains,
“Low immunity, vitamin deficiencies, excess
fat, or carbohydrate consumption are pre-
cursors to major diseases. Such inconsistent and
poor dietary choices driven by a stress-fueled
lifestyle are some of the primary reasons why
supplements have gained prominence in the past
decade. They aim to prevent the deterioration
of bodily elements and functions.”

Supplements and preventive
healthcare
If the food produce that’s available to you isn’t
healthy enough, there is little you can know or
do about it. In such a scenario, supplements
serve as an effective and accessible way to
ensure the required intake of nutrients necessary
for optimum health. Taking this route is easier
than you think as every supplement comes with
a fact panel that lists the contents, amount
of active ingredients per serving, and other added
ingredients like fillers, bindings, flavourings,

etc. along with a suggested serving size for
your perusal.
Aditi Chakravarty, head of brand marketing
at Setu tells, “More than just resorting to
supplements when you are ill, they should be
taken regularly along with the food we eat.
Given the perpetual stretch we are in, and the
growing need to be fit, our diet simply does not
provide for the essential nourishment that our
vitals need. Hence, being future-ready and smart
about your health is what supplements aim at
bringing in. They are created by sourcing the
highest quality of natural ingredients, backed by
extensive research, and patented formulations.”

Are supplements an all-natural
source of nutrition?
There’s a whirlwind around add-on nutrition
concerning whether they are akin to medicinal
drugs or simply a far, unrelated look-alike.
To promote a positive approach, Khanna
clarifies, “With a boom in biotechnology, it is
now possible to derive your major vitamins,
amino acids, etc. through fermentation. There
are more standardised ways of extracting herbal
ingredients which didn’t exist a decade ago.”
Gayatri Dawda, senior nutritionist from One Life
India confirms by adding, “Most nutraceuticals

Mental stress, if left untreated,
can lead to other health problems

BEAUTY health documentary

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