When on medication,
supplements are advised
to be taken only under
supervision in order to avoid
any unforeseen interactionsare sourced from natural extracts. Many
manufacturers are inclined to providing raw,
organic ingredients with minimal processing
to the consumers.”Do supplements clash with
medicines?
When on medication, supplements are advised
to be taken only under supervision in order to
avoid any unforeseen interactions. An expert
who knows your medical history will be able
to accurately access the role of supplements in
your recovery. This is because, “Supplements
have ingredients that may increase or decrease
the potency of the drugs taken for illnesses,”
Aggarwal explains. A medical opinion is also
recommended during pregnancy or when one
is nursing.Get started!
As you hurriedly head towards 2020 where
slowing down is not an option, it’s significant that
you are prepared for the modern indulgences
that the year unfolds. “Clinically-researched and
naturally bio-active health supplements are
a key to a supercharged tomorrow, and given
the growth that the health and wellness sector is
seeing, Indians are ready to take their health in
their own hands now,” states Chakravarty.
Supplements complement your food and do
not substitute it. Hence, stick to a wholesome
diet, and take your pick of supplement(s)
depending on your need. For instance, teamyour meals with vitamin E to promote hair
and skin health, vitamin D and calcium for
stronger bones, and iron to combat weakness
and treat anaemia. vitamic C, turmeric, garlic,
glucosamine, probiotics, and fish oil are other
popular choices in supplements.
With growing needs, this sphere is also
advancing. From offering supplements for better
weight management, and nurturing eyes to keep
up with the jarring screen time to oral sunscreen
for a uniform coverage of the total body surface
area and deeper sun protection, there’s a plethora
of nutritional options to choose from.EXPERTS DISCUSS THE MAJOR REASONS BEHIND INDIAN
AUDIENCE’S RESISTANCE TOWARDS SUPPLEMENTS:Given our culture and the anecdotal approach towards healthcare, we have always been
sceptical about terms like ‘chemicals’ or unfamiliar ingredients in general, and find
solace in consuming ‘natural’ ingredients. What we completely miss out on is the fact
that these natural ingredients also have active molecules aka chemicals that provide
those very benefits that the nature-derived ingredients are known for. Supplements
aim to provide those benefits in a more scientific and concise manner. The awareness
about the same is building with the medical community advocating their benefits as
preventive or even adjuvant therapy. Most of the shift in attitude of course is based on
the visible beneficial results.
DUSHYANT SHARMA, Founder and Director, Temple Wellness Ventures IndiaThe key barriers that this sector faces are assumptions of supplements being
medicines, and having side effects on the body. A major part of the audience is not
friendly with consuming pills, and the clinical packaging of a lot of brands adds to
the intimidation.
ADITI CHAKRAVARTY, Head of Brand Marketing at SetuThe Indian mindset is completely changing, and people are now more open to
consuming supplements than ever before. Due to increased awareness regarding one’s
health, and of course quality standards, many concerns that used to keep Indians
away from nutritional supplements are now being allayed. There are also novel ways of
consuming supplements, such as in the form of effervescent tablets, which take away
the ‘medicinal’ image, and make it more delicious and fun!
VARUN KHANNA, CMO, Fast&Up; Director, Full Life Healthcare Pvt. Ltd.Team your healthy
eating habits with the
right supplements
for best resultsPick supplements
based on your needsBEAUTY health documentary
When on medication,
supplements areadvised
to be taken only under
supervision in ordertoavoid
any unforeseen interactionsare sourced from natural extracts. Many
manufacturers are inclined to providing raw,
organic ingredients with minimal processing
to the consumers.”Do supplements clash with
medicines?
When on medication, supplements are advised
to be taken only under supervision in order to
avoid any unforeseen interactions. An expert
who knows your medical history will be able
to accurately access the role of supplements in
your recovery. This is because, “Supplements
have ingredients that may increase or decrease
the potency of the drugs taken for illnesses,”
Aggarwal explains. A medical opinion is also
recommended during pregnancy or when one
is nursing.Get started!
As you hurriedly head towards 2020 where
slowing down is not an option, it’s significant that
you are prepared for the modern indulgences
that the year unfolds. “Clinically-researched and
naturally bio-active healthsupplementsare
a key to a supercharged tomorrow,andgiven
the growth that the healthandwellnesssectoris
seeing, Indians are ready totaketheirhealthin
their own hands now,” statesChakravarty.
Supplements complementyourfoodanddo
not substitute it. Hence, sticktoa wholesome
diet, and take your pick ofsupplement(s)
depending on your need. Forinstance,teamyourmealswithvitaminE topromotehair
andskinhealth,vitaminD andcalciumfor
strongerbones,andirontocombatweakness
and treat anaemia. vitamic C, turmeric, garlic,
glucosamine, probiotics, and fish oil are other
popular choices in supplements.
With growing needs, this sphere is also
advancing. From offering supplements for better
weight management, and nurturing eyes to keep
up with the jarring screen time to oral sunscreen
for a uniform coverage of the total body surface
area and deeper sun protection, there’s a plethora
of nutritional options to choose from.EXPERTSDISCUSSTHEMAJORREASONSBEHINDINDIAN
AUDIENCE’SRESISTANCETOWARDSSUPPLEMENTS:Givenourcultureandtheanecdotalapproachtowardshealthcare,wehavealwaysbeen
scepticalabouttermslike‘chemicals’orunfamiliaringredientsingeneral,andfind
solaceinconsuming‘natural’ingredients.Whatwecompletelymissoutonis thefact
thatthesenaturalingredientsalsohaveactivemoleculesakachemicalsthatprovide
thoseverybenefitsthatthenature-derivedingredientsareknownfor.Supplements
aimtoprovidethosebenefitsina morescientificandconcisemanner.Theawareness
aboutthesameis buildingwiththemedicalcommunityadvocatingtheirbenefitsas
preventiveorevenadjuvanttherapy.Mostoftheshiftinattitudeofcourseis basedon
thevisiblebeneficialresults.
DUSHYANTSHARMA,FounderandDirector,TempleWellnessVenturesIndiaThekeybarriersthatthissectorfacesareassumptionsofsupplementsbeing
medicines,andhavingsideeffectsonthebody.A majorpartoftheaudienceis not
friendlywithconsumingpills,andtheclinicalpackagingofa lotofbrandsaddsto
theintimidation.
ADITICHAKRAVARTY,HeadofBrandMarketingatSetuTheIndianmindsetis completelychanging,andpeoplearenowmoreopento
consumingsupplementsthaneverbefore.Duetoincreasedawarenessregardingone’s
health,andofcoursequalitystandards,manyconcernsthatusedtokeepIndians
awayfromnutritionalsupplementsarenowbeingallayed.Therearealsonovelwaysof
consumingsupplements,suchasintheformofeffervescenttablets,whichtakeaway
the‘medicinal’image,andmakeit moredeliciousandfun!
VARUNKHANNA,CMO,Fast&Up;Director,FullLifeHealthcarePvt.Ltd.Team your healthy
eating habits with the
right supplements
for best resultsPick supplements
based on your needsBEAUTY health documentary