The Washington Post - 05.09.2019

(Axel Boer) #1
7
DC

the washington post


.
thursday, september

5
,
2019

BY JENNIFER BARGER
Washington Consumers’
Checkbook

Your diploma from Big Bucks
University. That giant photo from
your wedding (a reminder that
you’ll never be that dressed-up
again). A beautiful thrift-store oil
painting surrounded by regretta-
ble plastic molding. Most of us
have many items we would like to
frame and display, but the bother
of taking them to a shop, finding
supplies to do it ourselves or
paying a fortune to professionals
means our stuff remains off the
walls.
Here’s how to get help. Plenty
of shops have staff members who
provide expert advice, take care of
your precious belongings and
don’t charge high prices. And if
you want to frame something
yourself, online businesses offer
products and instructions.
If someone else is doing the
work, you’ll want a skilled pro
who offers sage advice. Staff
members at the best shops will
spend time with you exploring
framing options (single or double
mat? Metal or wood frame? Plexi-
glass or real glass?) and eventual-
ly give you a fine-looking final
product.
Until Oct. 10, Checkbook is of-
fering free access to its ratings of
area framing shops to Washing-
ton Post readers via this link:
checkbook.org/washingtonpost/
framing
. Checkbook surveyed its
own and Consumer Reports sub-
scribers, plus other randomly se-
lected individuals. You’ll notice
big shop-to-shop differences for
customer satisfaction and prices.
You can hire a local shop to do
your framing, ship your stuff to an
Internet-based outfit, or do some
or all the work yourself.
DIY options are usually the
cheapest. You can buy inexpen-
sive pre-made frames at stores
such as Ta rget, Pottery Barn and
Ikea, and they often look pretty
good. “I do kid artwork walls for
some of my clients, and cheaper
frames like this are a great op-
tion,” says Allison Marvin, an art
consultant whose Sightline firm
helps people buy and mount art.
If you have odd-size art or want
customized frames and mats, sev-
eral websites allow you to enter
measurements and shop from
hundreds of frames — plus buy
custom-cut mats, glass or plexi-
glass fronts, and more. The store
ships your products, and you as-
semble everything. In our experi-
ence, this is a relatively simple but
not totally goof-proof transac-
tion. Precise measuring is crucial.
Plus plexiglass panels from online
vendors can have a lot of fuzz
that’s a pain to remove, and posi-
tioning art onto pre-cut mats is


harrowingly tedious. If you’re us-
ing a mat, buy linen mounting
tape ($10-$15 at art stores or
online) to affix art to the mat.
If you want a full-service
frame-up, local stores or full-
-service Internet-based compa-
nies can help. Online services
such as Framebridge.com,
PictureFrames.com and
SimplyFramed.com ship you
tubes or flat mailers so you can
send your artwork to them; they
then frame the item and mail it
back. If you’ve got a digital photo
or print, the process is simpler:
Email it to the company, which
sizes it, prints it and sends you a
framed version a few weeks later.
Simply Framed in particular of-
fers a wide variety of suggestions
tailored to specific sorts of art and
artifacts — a.k.a. a groovy plexi-
box (also known as a shadowbox)
for a textile or a gilded wooden
frame for a fancy oil painting.
Why stick with a local shop? It’s
easier to discuss your project in
person, plus shipping your pre-
cious 1974 Rolling Stones poster
or your kid’s drawing means it
might get lost. This recently hap-
pened to me, though the company
refunded my money and paid for
the waylaid print.
Checkbook’s undercover shop-
pers asked a sampling of local
framing shops and six online out-
lets for prices to frame two differ-
ent pieces. For the larger piece,
prices from local shops ranged
from $111 to more than $350; for
the smaller piece, prices ranged
from $55 to more than $250.
Hobby Lobby offered the lowest

overall prices — beating even
most online services. But don’t
assume big chains always charge
lower prices than smaller outfits.
For example, for the two pieces we
shopped, the average prices at t he
Michaels stores we surveyed were
only about 12 percent lower than
the average for all surveyed
stores. We also found that prices
can vary substantially from loca-
tion to location for the big chains.
And the Web-based stores con-
sistently offered low prices.
FrameItEasy.com’s prices were
$61 for the smaller piece and $78
for the larger one (though re-
member, the final assembly is on
you). Framebridge.com was the
cheapest full-service Internet op-
tion: Its prices were $85 and $145.

Materials and what they
mean
The types and quality of ma-
terials you choose when framing
also matter.
Mats: In g eneral, a good bricks-
and-mortar or online framer
should use acid- and lignin-free
mats, meaning they’re cut from
alkaline paper boards with no
acids that can damage your art-
work. It’s probably more impor-
tant to check this when buying
online or picking up an inexpen-
sive pre-made frame; most pro
framers use only acid-free materi-
als.
Why invest in a mat? “It creates
air between the glazing and the
artwork,” says Mark Klostermey-
er of the Professional Picture
Framers Association. “The mat
absorbs and dispels moisture,

which can condense on your art
and even sometimes cause mold.”
Mats, whether single, double, or
even placed behind the art
(known as “floating”), also en-
hance the appearance of pieces
ranging from a vintage postcard
to a Rembrandt etching. With the
floating styles, framers use spac-
ers to create distance between the
mat, the artwork and the frame
itself.
At a good frame shop, staffers
should show you a range of mat
colors, placing them up against
your artwork to see what looks
best. White or eggshell tones tend
to let the art, not a trendy mat
color, shine. Pros will also suggest
mat widths. In g eneral, they range
from 1½ inches to more than four
inches. “Or a wider, larger mat,
like a snapshot in a 10-inch-deep
mat, can make things feel more
modern and significant,” s ays de-
signer Nate Berkus, a creative
adviser for Framebridge. Double
mats, while more expensive, can
be used to further accent colors in
the piece, usually via a top mat in
a neutral hue (white, black) and
an inner mat in another shade
that draws out a color in the art.
Most online services let you
upload an image of your artwork
for this process, meaning you can
play around with mat colors and
sizes.
For some photos and posters,
you might not want a mat. This
can save you some money, and in
the case of a large graphic image,
such as a movie poster, might be
the best option. “You almost don’t
need a frame, since many posters

have printed borders,” Berkus
says. And newer framing tech-
niques make it safer. “It used to be
that forgoing a mat meant smash-
ing the work up against the glass,
which could damage it,” Marvin
says. “But now framers use spac-
ers to keep the piece away from
the glass, and it can look very
modern and also not hurt the art.”
Frames: No, you don’t have to
keep all the frames in your house
(or even on one wall) the same
style and color. Thanks to the
gallery wall trend and the increas-
ing variation in home decor, a
mishmash of materials and styles
denotes a collection amassed over
time. In general, metal or plastic
composites are cheaper; wood
can cost hundreds of dollars.
Choosing a frame style is large-
ly a personal matter, but it should
cue off the art, if possible. “A
lighter-feeling piece, like a deli-
cate work on paper, might just get
a slim frame, whereas a chunky
abstract painting probably needs
a frame with more heft,” Marvin
says.
Glass vs. plexiglass vs. noth-
ing: The surface of an oil or acryl-
ic painting is durable, so you’ll
probably want to frame it without
glass or plexiglass to show off the
artist’s brushwork But a watercol-
or needs a mat (to protect it from
smudging and wrinkling) and a
glass or plexiglass front to protect
it from dust, sunlight and little
fingers. A clear front also helps
keep a work from warping and,
frankly, helps it look important.
Glass used to be standard, but it’s
heavy and can break. “Many of my
colleagues in San Francisco won’t
even use it, because of earth-
quakes,” Klostermeyer says.
Both glass and plexi may filter
out UV rays and reduce reflective
glare. And there’s a wide array of
glazing for both, ranging from
simple SUV to what pros call
“museum glass” that blocks out
nearly all light and glare.
For our money and trouble,
plexiglass is the way to go. It’s
more expensive than glass and
more prone to scratches, but it’s
not fragile and a lot lighter, mak-
ing it easier to hang.
[email protected]

Wa shington Consumers’ Checkbook
magazine and Checkbook.org is a
nonprofit organization with a mission
to help consumers get the best
service and lowest prices. It is
supported by consumers and takes
no money from the service providers
it evaluates. You can access all of
Checkbook’s ratings and advice free
of charge until Oct. 10 at
checkbook.org/washingtonpost/
framing.

There are lots of ways to frame photos. Here are the best deals.


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FRAMEBRIDGE
A gallery wall by Framebridge. The full-service Internet-based company will ship you tubes or flat
mailers so you can send your artwork to them; then they’ll frame it and send it back.
Free download pdf