William_T._Bianco,_David_T._Canon]_American_Polit

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Freedom of speech, assembly, and the press 127

While it is extremely difficult to win a slander or libel case, Hulk Hogan’s 2016 case
against the website Gawker shows that it is not impossible. Hogan sued Gawker—
and won a $140 million verdict—for posting a sex tape of him with his friend’s wife,
Heather Clem, that had been recorded without his knowledge. He ultimately settled
with Gawker for $31 million, and the website declared bankruptcy because of the
case. The case has broader political implications because it shows that public figures
may be able to win damages even when the defamatory content is true.^89 Melania
Trump also reached a settlement with the Daily Mail, a British tabloid, for articles that
the outlet published in 2016 falsely claiming that she had once worked for an escort
service (the paper printed a retraction, apologized, and paid damages).^90 President
Trump has vowed to “open up our libel laws” to deter what he claimed were false “fake
news” stories. Libel law, however, is controlled by the states, subject to limits from the
U.S. Supreme Court, so it is not something that the president can change.^91 Trump is
also facing a lawsuit in New York state court from “Apprentice” contestant Summer
Zervos, who alleges that he groped her. Her suit claims that Trump slandered her by
calling her a liar. In June 2018, a New York state judge ruled that Trump has to testify
and that his deposition could last up to seven hours.

Hulk Hogan testifies in court against
Gawker Media, which he sued on
charges of defamation and emotional
distress. In a rare victory against the
press, Hogan won his case.

Commercial Speech Commercial speech, which mostly refers to advertising, has
evolved from having almost no protection under the First Amendment to enjoying
quite strong protection. One early case involved a business owner who distributed
leaflets to advertise rides on his submarine, which was docked in New York City.
Under city ordinances, leafleting was permitted only if it was devoted to “information
or a public protest,” but not for a commercial purpose. The plaintiff changed the leaflet
to have his advertisement on one side and a statement protesting a city policy on the
other side (clever guy!). He was arrested anyway, and the Supreme Court upheld his
conviction, saying that the city council had the right to regulate the distribution of
leaflets.^92
The Court became much more sympathetic to commercial speech in the 1970s
when it struck down a law against advertising prescription drug prices and a law

commercial speech
Public expression with the aim
of making a profit. It has received
greater protection under the First
Amendment in recent years but
remains less protected than political
speech.

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