Political media today 237
politics.^12 And many websites, some run by ordinary citizens, provide their own
insights and information about American politics. Finally, Facebook, Twitter, and
other social media sites provide users with links to coverage written by others; people
also use these sites to report and comment on political events themselves.
These changes have dramatically increased the amount of information about
politics that is available to the average American. Imagine yourself in the late 1940s.
Suppose you wanted to learn about President Truman’s State of the Union address.
If you couldn’t go to Washington to hear it in person, where could you have gotten
information about the speech? If you lived in a big city, the speech would probably
be covered in the next day’s newspaper. If you lived in a small town, your local paper
might or might not run the story. If it didn’t, you would need a subscription to either a
big-city paper (which would arrive a week after the fact) or a weekly or monthly news
magazine, or you would need to have access to a radio that could pick up a station
broadcasting the speech.
Now consider the modern era, in which major political events saturate the media
and a virtually unlimited amount of information is available on the Internet. Suppose
you want to know about President Trump’s State of the Union. You can tune in to one of
the four major television networks, numerous cable news channels, public television
stations, or radio stations. Most television stations will feature pundits’ commentaries
on the speech and will interview prominent politicians and commentators. Jimmy
Fallon and other late-night hosts will probably make jokes about Trump on television,
NUTS
& B O LT S
7.1
Fox Television Stations Film Companies Books and Magazines
32 U.S. stations 21st Century Fox
Fox Searchlight Pictures
Fox Television Studios
Blue Sky Studios
11 other film companies
45 book publishers (including HarperCollins)
worldwide
3 magazines
Satellite and Cable Holdings Newspapers Other Holdings
Fox News Channel
Fox Sports
More than 60 other cable channels in
and outside the United States
6 satellite television channels
New York Post
Wall Street Journal
Barron’s
4 UK newspapers
19 Australian newspapers
30 local U.S. newspapers
Over 50 news and entertainment websites
Many other businesses
Holdings of News Corp/21st Century Fox
News Corp/21st Century Fox* is an example of a media conglomerate, a company that controls a
variety of media outlets throughout the world. It owns cable television networks, television and
radio stations, newspapers, movie-production companies, magazines, and even sports teams.
This structure allows the company to rebroadcast or reprint stories in different outlets and thus
operate more efficiently, but opponents are concerned that conglomerates might expand to control
most—or even all—of the sources that are available to the average citizen, making it impossible to
access alternate points of view.
*These two companies were created in 2013 by dividing the operations of the News Corporation. However, the founder of the News Corporation,
Rupert Murdoch, is the chairman and CEO of 21st Century Fox and the executive chairman of News Corp, and his family trust still holds a controlling
interest in both corporations.
67%
of American adults report they get
at least some of their news from
social media.
Source: Pew Research Center
DID YOU KNOW?
Newspaper circulation
per capita has declined
66%
since 1970.
Source: Pew Research Center
DID YOU KNOW?
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