2019-09-01 Entrepreneur Magazine

(Darren Dugan) #1

12 / ENTREPRENEUR.COM / September 2019


→ SELLING IT
Brown shooting an
Instagram video for
her new Walmart
line of supplements.

W


hat do you do for a second act, when your first act literally changed an


industry? That was the question facing makeup powerhouse Bobbi Brown,


whose simple line of lipsticks blossomed into the billion-dollar company


Bobbi Brown Cosmetics. She left it in 2016 with no plans for what to do


next; all she knew was that she was done with corporate life. (The company


had been acquired decades earlier by Estée Lauder.) “It wasn’t freeing,” she


says. “It was like, Oh, shit; now what?” But she’s since found an answer—expanding


into new territories with a supplements line for Walmart (Evolution_18), an editorial


site ( justBOBBI), and a boutique hotel (The George), all of which launched this spring.


She also has a new podcast (Long Story Short) and a film and photo studio (18Label),


and more to come. But the second act isn’t really so different from the first act, she


says: At its heart, everything an entrepreneur does is just about doing.


Q&A

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