2019-09-01 Entrepreneur Magazine

(Darren Dugan) #1
How did a handful of founders create
a $1 billion aftermarket for shoes
that no one wears? It’s a tale of hoops,
hype, head-spinning colorways—and
an object lesson in how entrepreneurs
can spot opportunity in the chaos.

by Liz Brody


Illustration / MICHAEL GLENWOOD September 2019 / ENTREPRENEUR.COM / 43

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