Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

C-76 Part 4: Case Studies make it difficult for the consumers to stock and trans- port their products. Moreover, low levels of c ...

Case 6: Business Model and Competitive Strategy of IKEA in India C-77 NOTES “After long wait, IKEA in no rush for quick launch ...

C-78 Part 4: Case Studies CASE 7 Invitrogen (A) Rosy Lee (Sloan ’12), Professor Robert A. Burgelman and Lecturer Robert Siegel p ...

Case 7: Invitrogen (A) C-79 watched for months or even years. Even entire integra- tion plans were developed: Which sites would ...

C-80 Part 4: Case Studies acute as the board was made up of former pharmaceutical and clinical executives (Johnson & Johnson ...

Case 7: Invitrogen (A) C-81 By 2008, Applied Biosystems was a $2.2 billion instru- ment and reagent company, with nearly twice I ...

C-82 Part 4: Case Studies Personal Genomics for its “next-generation sequencing” technology. The Human Genome Project Applied Bi ...

Case 7: Invitrogen (A) C-83 The sequencing community was tremendously excited by the promise of Pacific Biosciences, and some cu ...

C-84 Part 4: Case Studies Exhibit 4 Illumina Stock Price from 2006 to 2008 35 30 25 20 15 10 1-Nov-061-Dec-061-Jan-071-Feb-071-M ...

Case 7: Invitrogen (A) C-85 Exhibit 6 Selected Financials for Applied Biosystems (Applera Corporation) (Thousands USD) 2007 2006 ...

C-86 Part 4: Case Studies Genome: The entire DNA sequence that encodes the complete genetic material for a living thing. The hum ...

Case 8: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-87 CASE 8 Keurig: From ...

C-88 Part 4: Case Studies coffee varieties. Roaster partners included GMCR, Diedrich Coffee, Inc., Van Houtte, Inc., and Timothy ...

Case 8: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-89 A New Business Is Br ...

C-90 Part 4: Case Studies When the B100 was introduced in fall 2003, Keurig embarked on an ambitious three-pronged approach to a ...

Case 8: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-91 A high-end retailer ...

C-92 Part 4: Case Studies to push the Tassimo system and the entire single serve segment of coffee brewing. The system was featu ...

Case 8: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-93 multibrand strategy, ...

C-94 Part 4: Case Studies Importantly, about 71 percent of the 115 million house- holds in America owned a coffee maker in 2008. ...

Case 8: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-95 was some uncertainty ...