Chapter 3: The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages 101
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Case Discussion Questions
- What influences from the external environment over the next
several years do you think might affect the way Zara competes? - How easy or difficult do you think it would be for competitors
to imitate Zara’s supply chain as a capability? - Is getting products to customers as quickly as possible an
outcome that you believe would create value in industries in
addition to clothing? If so, which industries and why?
4. What value does Zara create for its customers?
5. As you study how Zara competes and the capabilities it uses
to do so, are there areas of the firm’s operations you believe
might be candidates for outsourcing? If so, what areas and
why might those be outsourced in the future?
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