4
Business-Level Strategy
Studying this chapter should provide
you with the strategic management
knowledge needed to:
4-1 Define business-level strategy.
4-2 Discuss the relationship between
customers and business-level
strategies in terms of who, what,
and how.
4-3 Explain the differences among
business-level strategies.
4-4 Use the five forces of competition
model to explain how above-
average returns can be earned
through each business-level
strategy.
4-5 Describe the risks of using each of
the business-level strategies.
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