6
Corporate-Level Strategy
Studying this chapter should provide
you with the strategic management
knowledge needed to:
6-1 Define corporate-level strategy
and discuss its purpose.
6-2 Describe different levels of
diversification achieved using
different corporate-level strategies.
6-3 Explain three primary reasons
firms diversify.
6-4 Describe how firms can create
value by using a related
diversification strategy.
6-5 Explain the two ways value can
be created with an unrelated
diversification strategy.
6-6 Discuss the incentives and
resources that encourage
diversification.
6-7 Describe motives that can
encourage managers to over
diversify a firm.
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