9
Cooperative Strategy
Studying this chapter should provide
you with the strategic management
knowledge needed to:9-1 Define cooperative strategies and
explain why firms use them.
9-2 Define and discuss the three major
types of strategic alliances.
9-3 Name the business-level
cooperative strategies and
describe their use.
9-4 Discuss the use of corporate-level
cooperative strategies.
9-5 Understand the importance of
cross-border strategic alliances
as an international cooperative
strategy.
9-6 Explain cooperative strategies’
risks.
9-7 Describe two approaches used to
manage cooperative strategies.© RomanOkopny/Getty Images