Case 12: The Movie Exhibition Industry: 2015 C-159
entertaining evening at the theater without ever seeing
a movie.
Is There A Guardian of the Exhibitors?
While theaters experiment with a variety of initiatives to
draw viewers, the clock is ticking. Prior initiatives, most
recently 3D, have failed to live up to their potential as a
durable and enduring way to attract audiences. Is one
of the initiatives being undertaken by exhibitors an orb
hiding a secret infinity stone capable of returning viewer
to the theaters? Will a guardian of the exhibitors emerge
in 2015? 2016? Or might all future sequels for exhibitors
be cancelled?- All ticket sales and box office data in this
section are from: http://www.boxofficemojo.com. - MPAA 2014 Theatrical Statistics.
- Calculated by author based on data from
boxofficemojo. - MPAA 2014 Theatrical Statistics.
- Statista. (2014). Statistics and facts about the
film industry in India. http://www.statista.
com/topics/2140/film-industry-in-india/. - Fritz, B., & Kaufman, A. (2011, December
30, 2011). Solid start, fast fade for movies,
LA Times. Retrieved from latimes.com/
entertainment/news/movies/la-fi-ct-box-
office-wrap-20111230,0,2205189.story. - Cinema Advertising Council. (2014). Cinema
Advertising Revenue [Press release].
URL: http://www.cinemaadcouncil.
org/docs/2013_CAC_RevenueReport
Historical_Data_060114.pdf. - Fritz, B. (2014, 1/27/2014). Movie Theaters,
Studios in Tiff Over Trailer Lengths. Wall
Street Journal. - Author calculations based on Cinema
Advertising Council. (2014) data, SEC filings,
NATO press releases, and author estimates. - Data on the firms, theaters and screens,
location, etc. from web sites and SEC filings. - Kung, M., & Back, A. (2012). Chinese
conglomerate buys AMC movie chain in
U.S. Wall Street Journal, p. 2. - Mintel Report, Movie Theaters − US −
February 2008 − Reasons to go to Movies
over Watching a DVD. - Mintel Report, Movie Theaters − US −
February 2008 − Reasons why Attendance
is not Higher. - Kelly, K., Orwall, B. & Sanders, P. (2005). The
Multiplex Under Siege, Wall Street Journal,
December 24, 2005; Page P1. - Incident reported in P. Goldstein, 2005,
Now playing: A glut of ads, Los Angeles
Times, July 12, 2005 in print edition E-1; URL:
http://articles.latimes.com/2005/jul/12/
entertainment/et-goldstein12; accessed
December 5, 2008. - DuBravac, 2007.
- Burger, A. (2014, March 7, 2014). LRG:
HDTV Penetration In U.S. Households
Reaches Nearly 60%, from http://www.
telecompetitor.com/lrg-hdtv-penetration-
u-s-households-reaches-nearly-60/__
18. DuBravac, 2007.
19. PD Group (2015). 4K/UHD Leads TV Growth
Heading into the Holidays, Reports NPD.
NPD Group.
20. IHS (2014). LCD TV Shipment Forecast
Revised Upward on Strong Consumer
Demand for Larger Sizes, DisplaySearch
Reports IHS.
21. Hsieh, D. (2012), Average Size of LCD TV
Panels Increases by 2 Inches in 12 Months.
22. Source: Average TV size up to 60-inch by
2015 says Sharp, TechDigest, URL: http://
http://www.techdigest.tv/2008/01/averagetv
size.html; Accessed: 2008/12/11.
23. Source: Average TV size up to 60-inch by
2015 says Sharp, TechDigest, URL: http://
http://www.techdigest.tv/2008/01/averagetv
size.html; Accessed: 2008/12/11.
24. NPD Group (2015). 4K/UHD Leads TV
Growth Heading into the Holidays, Reports
NPD. NPD Group.
25. Ahara-Stubbs, M. (2015). 4K TVs: Much ado
about nothing? Retrieved 2015/05/05, 2015,
from http://www.cnbc.com/id/102319523.
26. Jannarone, J. (2012, February 6, 2012). As
Studios Fight Back, Will Coinstar Box Itself
Into a Corner?. Wall Street Journal, p. C6.
27. Kung, M. (2012, May 10, 2012). Movie Magic
to Leave Home For?, Wall Street Journal,
pp. D1-D2.
28. Fritz, B. (2014, Jan 7, 2014). Sales of Digital
Movies Surge. Wall Street Journal.
29. Snider, M. (2012, 1/9/2012). Blu-ray grows,
but DVD slide nips home video sales. USA
Today.
30. Jannarone, J. (2012, February 6, 2012). As
Studios Fight Back, Will Coinstar Box Itself
Into a Corner?, Wall Street Journal, p. C6.
31. Jannarone, J. (2012, February 6, 2012). As
Studios Fight Back, Will Coinstar Box Itself
Into a Corner?, Wall Street Journal, p. C6.
32. Chandran, N. (2014). Netflix to shake up
movies with 'Crouching Tiger 2' Retrieved
2014/09/30, 2014, from http://www.cnbc.
com/id/102043625.
33. Gottfried, M. (2014, Oct. 3, 2014). Netflix
Thickens the Plot for Movie Theaters. Wall
Street Journal. Retrieved 2014/10/06, from
http://online.wsj.com/articles/heard-on-
the-street-netflix-thickens-the-plot-for-
movie-theaters-1412350570#printMode.
34. Gottfried, M. (2014, Oct. 3, 2014). Netflix
Thickens the Plot for Movie Theaters.
Wall Street Journal. Retrieved 2014/10/06,
from http://online.wsj.com/articles/
heard-on-the-street-netflix-thickens-
the-plot-for-movie-theaters-
1412350570#printMode.
35. Han, A. (2015), ‘The Interview’ Hits Netflix
This Weekend; Did the VOD Release
Lose Money for Sony? http://www.
slashfilm.com/the-interview-netflix-sony-
losses/.
36. Verrier, R. (2012, December 30, 2011). U.S.
theater owners get lump of coal at box
office, LA Times. Retrieved from latimes.
com/entertainment/news/movies/la-fi-ct-
theaters-20111230,0,7228622.story.
37. NPD Group (2015). Connected TVs Surpass
Blu-ray Disc Players in App Delivery –
Ahead of Forecast, According to NPD.
38. NPD Group (2015). Streaming Media Player
Penetration to Reach 40 Percent of U.S.
Internet Homes by 2017, According to NPD.
39. The Big Picture | Why is Movie Theatre
Revenue Attendance Declining?
URL: http://bigpicture.typepad.com/
comments/2005/07/declining_movie.htm.
Accessed: 12/11/2008.
40. Dodes, R. (2012, April 19, 2012). IMAX Strikes
Back. Wall Street Journal. Retrieved from
http://online.wsj.com/article/SB1000142
4052702304299304577347940832511540.
html?KEYWORDS=IMAX+strikes+back.
41. DolbyLaboratories. (2013) Dobly Atmos:
Hear The Whole Picture. URL: http://www.
dolby.com/us/en/professional/technology/
cinema/dolby-atmos.html, Accessed:
1/5/2013.
42. Sony. (2011). Alternative Content for
Theatres. Sony Digital Cinema 4K, 1.
43. Cinedigm. (2012). Investor Presentation:
Jefferies 2012 Global Technology, Media &
Telecom Conference. Cinedigm. Retrieved
from http://files.shareholder.com/downloads/
AIXD/2302444840x0x567367/4a213e2c-11ae-
4cdc-8dd1-970919ac80ac/CIDM%20IR%20
deck%20050712%20Short.pdf.
44. Ellingson, A. (2012, Oct. 15, 2012). Who's
stressed about digital cinema? Not
Digiplex's Bud Mayo. The Business
Journal − LA.