Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

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C-160 Part 4: Case Studies



  1. Ellingson, A. (2012, Oct. 15, 2012).
    Who's stressed about digital cinema?
    Not Digiplex's Bud Mayo. The Business
    Journal − LA.

  2. Smith, R. (2012, February 15, 2012). Leonardo's
    London Blockbuster: The Movie, NY Times.
    Retrieved from Accessed via Factiva.

  3. Storm, A. (2014, May, 2014). Alternative
    content takes center stage: lessons in
    success from those who've made it work.
    Film Journal International.

  4. Storm, A. (2014, May, 2014). Alternative
    content takes center stage: lessons in
    success from those who've made it work.
    Film Journal International.

  5. Kung, M. (2012, May 10, 2012). Movie Magic
    to Leave Home For?, Wall Street Journal,
    pp. D1-D2.
    50. O'Connor, S. (2015). Chinese cinemas post
    text messages on-screen during movies.
    TechDigest.
    51. Audience Entertain. (2009, 01/2013/21).
    AE Case: Volvo XC70 Launch Retrieved
    from http://www.youtube.com/
    watch?v=HYVuLGLnyAM.
    52. Reuters. (2011, Sept. 22, 2011). Angry Birds
    to Swoop on Formula One Track, CNBC.
    Retrieved from http://www.reuters.
    com/article/2011/09/22/us-angrybirds-
    idUSTRE78L1IY20110922.
    53. Jain, M. R. (2013, May 15, 2013). Why do
    so few US movie theaters offer reserved
    seating? Retrieved 2015/05/21, 2015,
    from http://www.quora.com/Why-do-
    so-few-US-movie-theaters-offer-
    reserved-seating.
    54. Jain, M. R. (2013, May 15, 2013). Why do
    so few US movie theaters offer reserved
    seating? Retrieved 2015/05/21, 2015,
    from http://www.quora.com/Why-do-
    so-few-US-movie-theaters-offer-
    reserved-seating.
    55. Lazarus, D. (2012, April 26, 2012). Movie
    tickets: Now how much would you pay?,
    LA Times.
    56. Lazarus, D. (2012, April 26, 2012). Movie
    tickets: Now how much would you pay?,
    LA Times.

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