Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

C-172 Part 4: Case Studies

Exhibit 1 Victory Sales (dollars in millions)

0

50

100

150

200

250

199920002001200220032004200520062007200820092010201120122013

Sales

Sales

Sources: Polaris Industries 2013, 2009, 2006, 2003 and 2000 annual reports. Polaris Industries 2010 10K Q1, Q2, and Q3, quarterly reports. 2012 and 2013 figures include Indian.

Exhibit 2 Harley-Davidson Sales, Percent increases/decreases, Units Shipped and Sold

15.0%

10.0%

5.0%

0.0%

2005200620072008200920102011201220132014

Units Sold

Units Shipped

–5.0%

–10.0%

–15.0%

–20.0%

–25.0%

–30.0%

Source: http://www.fool.com/investing/general/2015/02/02/harley-davidson-inc-earnings-the-1-number-that-sho.aspx