Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

Case 16: Southwest Airlines C-215

Exhibit 3 Average RPM’s Per Passenger (Average Mileage Per Passenger Flight) for Major U.S. Airlines

1,900

1,750

1,600

1,450

1,300

1,150

1,000

850

700

2002 2003 2004 2005 2006 2007 2008 2009 2010

American

United

Continental

Northwest

Delta

Southwest

US Airways

Source: Airline Data and Analysis Largest Airlines 2002-2010 by AirlineFinancials.com.

Exhibit 4 Passenger Revenue Per RPM* 2002-2010 (in cents) for Major U.S. Airlines

15.0

14.5

14.0

13.5

13.0

12.5

12.0

11.5

11.0

10.5

2002 2003 2004 2005 2006 2007 2008 2009 2010

American

United

Continental

Northwest

Delta

Southwest

US Airways

* Passenger Revenue Per Revenue Passenger Mile, also known as Passenger Yield, is computed by dividing passenger revenues by revenue passenger-miles.

Source: Airline Data and Analysis Largest Airlines 2002-2009 by AirlineFinancials.com.