C-236 Part 4: Case Studies
- Helm.
- Helm.
- Matt Egan, “Starbucks Might Buy a Stake
in SodaStream,” CNN Money, April 23,
2014, http://money.cnn.com/2014/04/23/
investing/sodastream-starbucks/
(accessed Jun. 1, 2014). - Leslie Brodie, “Starbucks CEO: We’re In
Early Stages of Growth,” CNBC, June 27,
2013, http://www.cnbc.com/id/100850266
(accessed Jun. 1, 2014). - Starbucks, 2014 Annual Meeting of
Shareholders, http://news.starbucks.
com/2014annualmeeting/howard-schultz-
2014-shareholders-speech (accessed
Jun. 1, 2014). - http://news.starbucks.
com/2014annualmeeting/howard-
schultz-2014-shareholders-speech. - Schultz, 326.
- Clair Cain Miller, “A Changed Starbucks.
A Changed CEO,” New York Times online,
March 12, 2011, http://www.nytimes.
com/2011/03/13/business/13coffee.
html?pagewanted=all&_r=0 (accessed
Jun. 1, 2014). - Starbucks annual report, 2013.
- Ted Cooper, “Wall Street Won’t Tell You
About the Starbucks Magic Bullet,” The
Motley Fool, March 5, 2014,
http://www.fool.com/investing/
general/2014/03/05/starbucks-magic-bullet.
aspx (accessed Jun. 1, 2014).- http://www.fool.com/investing/
general/2014/03/05/starbucks-magic-
bullet.aspx. - Clare O’Connor, “Starbucks and Nike Are
Winning Instagram (and Your Photos
Are Helping),” Forbes online, February
13, 2014, http://www.forbes.com/sites/
clareoconnor/2014/02/13/starbucks-
and-nike-are-winning-instagram-and-
your-photos-are-helping/ (accessed
Jun. 1, 2014). - “New Starbucks Opens in Rest Room of
Existing Starbucks,” The Onion, June 27,
1998, http://www.theonion.com/articles/
new-starbucks-opens-in-rest-room-of-
existing-starb,560/ (accessed Jun. 1, 2014). - Starbucks, “Global Responsibility Report
Goals & Progress 2013,” http://www.
starbucks.com/responsibility/report
(accessed Jun. 1, 2014). - Leslie Patton, “Starbucks Schultz Urges
Fellow CEOs to Halt Campaign Giving,”
Bloomberg, August 15, 2011, http://
http://www.bloomberg.com/news/2011-08-15/
starbucks-schultz-urges-fellow-ceos-to-
boycott-campaign-giving.html (accessed
Jun. 1, 2014).
79. Howard Schultz, “If We Come Together
Our Voices Will Be Heard,” October 10, 2013,
http://news.starbucks.com/views/if-we-
come-together-our-voices-will-be-heard
(accessed Jun. 1, 2014).
80. Howard Schultz, “An Open Letter from
Howard Schultz, CEO of Starbucks Coffee
Company,” September 17, 2013, http://www.
starbucks.com/blog/an-open-letter-from-
howard-schultz/1268 (accessed Jun. 1, 2014).
81. Kim Bhasin, “Starbucks CEO Howard
Schultz Slaps Down Anti-Gay Marriage
Activist at Shareholder Meeting,” Business
Insider, March 22, 2013, http://www.
businessinsider.com/starbucks-ceo-
howard-schultz-slams-anti-gay-marriage-
shareholder-2013-3 (accessed Jun. 1, 2014).
82. http://news.starbucks.
com/2014annualmeeting/howard-schultz-
2014-shareholders-speech.
83. “The Starbucks EPS Jumps 28% to a
Q3 Record $0.55 Per Share,” Starbucks
Corporation press release, July 25, 2013,
http://investor.starbucks.com/mobile.view?
c=99518&v=203&d=1&id=1841346 (accessed
Jun. 1, 2014).