and we’ve seen what you’ve done
with other companies.’”
That does not mean they are
doing commercials. In fact,
Devin points out that they try
hard to balance the product and
the content of their videos. “If
its too in your face and product
heavy, the audience gets mad
and says all we’re doing is push-
ing a product. We try to find the
right balance where the brand is
happy and we’re happy and it’s
not too in your face.” They’ve had
to learn this the hard way. They
found that the “product heavy
videos” were some of their lowest
performing uploads.
Another balancing act for Team
Super Tramp today is in which
corporations they will partner
with. Devin has tried to keep their
look and brand consistent, so
“We’ve had so many companies
that we turned down. We won’t
go with a company that doesn’t
represent our brand or that we
don’t want to be looked at with.”
For example, they have turned
down cigarette companies be-
cause they feel that doesn’t repre-
sent them well.
As the clients have grown, so
have the level of stunts. Devin is
quick to note that they no lon-
ger use college friends to do the
stunts. “We now use 100% pro-
fessionals. That’s because a lot of
the stuff is so dangerous that we
don’t want to take any chances.”
He points to a video they did
with Subaru. It was a slip and
slide off a 500-foot cliff. “Some-
thing like that, where there’s no
room for error, we want to make sure we bring on
the best of the best. So we flew in a bunch of the
world’s best base jumpers.” The result was an epic
video that has gained over a million views. He also
pointed to this one as an example of a good product
mix. The cars are present, but it certainly doesn’t
feel like a car commercial.
His epic videos also often have a great back
story, so Devin decided to create a second channel
— Team Super Tramp. “I’d say three to four years
into the Devin Super Tramp channel, I realized
that my voice wasn’t as strong as I wanted it to be
just because I wasn’t an established face.” He felt it
was important to get in front of the camera par-
tially because of the corporate sponsors who were
surprised and how young he was. “I want people
to know who I am so they’re not surprised when I
show up. I was just kind of this ambient figure.”
This was all part of building the brand. It was
also important to show people what went into the
shoots and the stunts they were creating.
The calls from corporations have also led to the
opportunity for travel, which Devin loves. You’ll see
videos on the channel from all over the globe, but
shooting internationally always comes with chal-
lenges. “There are just so many rules and regula-
tions. In London last week, they are so strict as far asDEVIN SUPER TRAMP
TURNING STUNTS INTO PROFIT